Hynes, JenniferKoç, HasanSofia MoumileBerlin International University of Applied Sciences2024-01-152025-11-282025-11-282023https://repository.berlin-international.de/handle/123456789/792AI-GENERATED ABSTRACT: Abstract: Purpose - This quantitative study investigates the effects of technostress caused by social media adoption on employee productivity, job satisfaction, and well-being. It addresses the urgent problem posed by the convergence of social media and organisational dynamics in an era of unprecedented technological progress. Methodology - The study investigates the relationship between social media-induced technostress and employee outcomes by sending a questionnaire to employees who use social media for work purposes. It employs a quantitative research methodology to collect data and reveal insights regarding the effects of social media-induced technostress on performance, job satisfaction, and well-being. Findings - The study reveals a dual narrative that challenges conventional understanding. Technostress has a negative impact on employee outcomes, including productivity, job satisfaction, and well-being. Hindrance stressors such as information overload and blurred work-life boundaries pose significant challenges. However, the study also uncovers the emergence of positive elements called challenge technostressors, which foster growth, motivation, and employee performance. Significance - This study significantly contributes to filling a substantial gap in the literature regarding the impact of social media-induced technostress on employee productivity, job satisfaction, and well-being. By uncovering both the negative and positive elements of technostress, it provides valuable insights for organisations seeking to manage technostress effectively and cultivate a productive work environment. The study's findings offer practical recommendations for organisations to address the challenges and harness the benefits associated with social media adoption, ultimately promoting employee well-being, and enhancing organisational outcomes. Keywords: technostress, social media, employee productivity, job satisfaction, well- being, challenge stressors, hindrance stressorsMACHINE-GENERATED CONTENTS NOTE: Table of Contents chapter 1 - Introduction..........................................................1 chapter 2 - Literature Review....................................................5 2.1. Background and Context....................................................6 2.2. Social Media Adoption in Organisations: a Double-edged Sword............8 2.3. Technostress...........................................................10 2.4. Theoretical Frameworks of Technostress.................................12 2.4.1. the Transactional Model of Stress and Coping.....................12 Social Media as Stressors in Technostress...........................14 Social Media as Resources in Technostress...........................15 Social Media as Coping Tool in Technostress.........................16 2.4.2. the Challenge and Hindrance Technostressor Framework...............17 2.5. Research Model and Hypothesis............................................18 chapter 3 - Research Methodology...............................................21 3.1. Research Design........................................................22 3.2. Sampling and Data Collection...........................................22 3.3. Data Analysis..........................................................24 chapter 4 - Findings............................................................26 4.1. Sample Population Characteristics......................................26 4.2. Bivariate Correlation Analysis.........................................28 4.3. Partial Correlation Analysis...........................................30 chapter 5 - Discussion.........................................................32 5.1. Summary of Findings....................................................32 5.2. Implications...........................................................34 5.3. Limitations............................................................35 chapter 6 - Conclusion.........................................................37 6.1. Future Research Direction..............................................37 references....................................................................39 appendix......................................................................47 Table 1 - Measurements of Constructs........................................47engChallenge StressorsEmployee ProductivityHindrance StressorsJob SatisfactionSocial MediaWell- BeingTechnostressThesis