Martín, JavierStarck, Adrian vonGallegos Anda Garrido, María GabrielaBerlin International University of Applied Sciences2019-01-162025-11-282025-11-282018https://repository.berlin-international.de/handle/123456789/516ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences"What strategies interior designers have developed in the sector of fashion design in western countries to stay relevant in an upcoming era of ecommerce? This questions forms part of the central motivation that drives this research forward. In order to answer this question this thesis will analyse in-depth three case studies of leading retail fashion stores. [...] The thesis is structured in four parts. The first part will be a brief historical introduction to retail design, followed by online to offline strategies then by instore technologies and finalized with the design of branded spaces where subjects like instore experience and storytelling will be discussed. The second part will be structured by three case studies. The first one will be the Prada Flagship Store in NY. Second the Nike Flagship Store NY and at last the Hugo Boss Concept Store NY will be presented. The third part will conclude by answering the research question can by mentioning recommendations for further investigations. Finally the researcher will present a concept store design under the strategies presented throughout the study."Introduction -- RETAIL DESIGN 21ST CENTURY : Introduction to retail design -- Ecommerce -- Omnichannel as a merging strategy -- Instore technologies -- Designing branded spaces : Instore experience ; Storytelling -- CASE STUDIES : Prada Flagship Store : History of the brand ; Introduction ; Instore experience ; Instore technologies ; Analysis -- Nike Flagship Store : History of the brand ; Introduction ; Instore experience ; Instore technologies ; Omnichannel strategies ; Analysis -- Hugo Boss Concept Store : History of the brand ; Instore experience ; Instore technology ; Omnichannel strategies ; Analysis -- CONCLUSIONS AND RECOMMENDATIONS : Interior design strategies -- Recommendations -- DESIGN PROPOSAL -- ReferencesengCountries, regionsShops, marketplacesFashion spacesCitiesThesis