Hillmann-Regett, JanTibus, AlexanderSindern, JoyBerlin International University of Applied Sciences2019-01-162025-11-282025-11-282018https://repository.berlin-international.de/handle/123456789/523ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences"In this thesis, it is important to work out relevant characteristics of millennials (i.e. Gen Y) and to translate these into an interface of an online platform. The aim is to use visual design and narrative to convey the ethical mission (corporate philosophy) of small sustainable businesses to users in an engaging, inspiring and educational way, thereby promoting the consumption of sustainable goods. [...] The work consists of two parts, one theoretical and one practical. The theory-based section introduces the topic by first exploring what 'sustainability' actually means, its relevance and challenges. In this sense small, sustainable companies are investigated, their role in the economy and a suitable fashion company examined. In order to reach the target audience their behavior and values in terms of consumption, as well as user interface and experience, needs and expectations have been well researched and analyzed. The data was collected through a literature and study search and supported by business journals and articles. The collaborative, sustainable company has provided more insight through a semi-structured interview. In order to examine the target group millennials, on whose characteristics the design of the platform is based, studies and secondary literature were used. Many authors have dedicated their work to exploring this target group, and the literature on millennials is growing steadily. A visual analysis of examples from art, pop culture and digital design helped to create a contemporary interface design. A sketch book was used to sketch and document ideas and layouts of the interface. To form a good basis for the practical section, existing concepts in the market were analyzed. Furthermore, the results of the research were analyzed and a persona was created based on this. In addition, the current user flow was created and general requirements for the platform derived. In the practical section, the results then were visually translated into a holistic, exemplary platform. To test the interface, three user tests were performed at different times of the prototype progress. In this test subjects of the target group were exposed to a scenario in which they had to execute instructions on the clickable prototype. This was observed and evaluated. Following the feedback, prototype changes were made."THEORY : INTRODUCTION : Problem statement and aim -- Methodology -- Motivation -- FUNDAMENTALS : Sustainability : Definition ; Urgency ; Challenges -- SMEs : Definition ; Role in economy ; Sustainable businesses ; Challenges ; Brand collaboration -- Interview -- Millennials : Definition ; Overview ; Characteristics ; Attitude towards sustainability ; Derivation for thesis -- Interface : Definition ; Historic outline ; Device and application -- Trends : Virtual reality ; Augmented reality ; 360° pictures -- User engagement : Storytelling ; Emotional design -- PRAXIS : CONCEPT : Brief -- Market analysis : Competitors -- Persona : Profile ; Current user journey ; User stories -- Requirements : Scope ; Screens -- DESIGN : Fundamentals -- Structure and design : Wireframes ; Screen design ; User flow -- User testing -- CONCLUSION : Summary -- Future perspectives -- BibliographyengInteractionDigital productsVisual storytellingThesis