Lehr, JakobTibus, Alexander2021-01-112025-11-282025-11-282020https://repository.berlin-international.de/handle/123456789/598"What drives a person to give themselves the opportunity of listening to a new band they have never heard of? Why do people associate different art styles, typefaces, photographs, or even specific colors to a music genre? How did legendary bands like The Rolling Stones or The Beatles achieve that their names became recognizable even by the younger generations? Visual communication is crucial for a band or a musician to transmit a message to consumers strong enough to catch their attention even before listening to a song or an album. This thesis explores how graphic design helped legendary artists and record labels to build identities around the evolution of their music genres across historical events and the implementation of different technologies through the decades of the last century to nowadays."Graphic design being influenced by recording formats Printing for analog The sound becomes digital Photography, typography, Illustrations and printing The pioneers and the jazz designs Capturing a moment through a lens Typography as a defining element The Rock and Roll days Another way of communication The British Invasion and psychedelic art We have something to say Punk Rebellion and the crude anarchy The new wave travelers Music styles towards the new century Pop superstars Grunge irony The origins of electronic music and clubbing The modern age music Bands as brands The firsts examples of what were to become bands logos The golden age of band logos Marketing a band The internet is the biggest ally for new artists Modern branding for musicians Jack White and Third Man Records Conclusion Project Bibliography AppendixengMusic graphicsLogo designBrand designThesis