Garg, RitamÜlker, BarışKeleş, DamlaBerlin International University of Applied Sciences2019-11-132025-11-282025-11-282019https://repository.berlin-international.de/handle/123456789/535"The digital era has come to hand and businesses need to act accordingly and rearrange their overall operations in order to be capable of the new ways work is getting done nowadays. But how should firms integrate digital technologies and how do these exactly save businesses from their failure? What is considered as a digital transformation and how will it be of advantage? The study is going to focus on these aspects as well. Starting with a literature review, presenting the current status of research in that field and moving on with the data collection out of case analyses, interviews as well as secondary data analysis, the study is going to present how vital the use of digital technologies is nowadays and how it actually adds value to a firms operations and overall performances."Abstract -- List of figures -- INTRODUCTION : General introduction -- Main problem statement -- Need and justification -- Research aim : Research objectives ; Research question and hypotheses -- LITERATURE REVIEW : Digitalization as a driver of efficiency -- Automation processes enabling competitive advantage -- RESEARCH APPROACH : Research method -- Research procedure -- Research tools -- DATA COLLECTION AND DATA ANALYSIS : Data collection procedure -- Data analysis : Case analysis ; Secondary data analysis ; Interview analysis -- DISCUSSION AND CONCLUSION : Discussion of results -- Revisiting research objectives and research hypotheses -- Conclusion -- Theoretical and practical implications -- Limitations and future suggestions -- References -- AppendixengDigital transformationThesis