Amann, DeniseCatak, GüvenLinn Marie KuitunenBerlin International University of Applied Sciences2024-01-152025-11-282025-11-282023https://repository.berlin-international.de/handle/123456789/707AI-GENERATED ABSTRACT: Abstract: This thesis addresses the debate surrounding the use of digital versus analog tools in the field of graphic design. With the convenience and efficiency of software like Adobe, designers have increasingly abandoned traditional, analog methods. The study questions whether this shift has compromised creativity and explores the potential for a balanced approach. The research employs a literature review, including the book "Nea Machina, Die Kreativ-Maschine" by Thomas and Martin Poschauko, which advocates a holistic design process. To gather practical insights, the study also includes a survey of 32 graphic designers and an in-depth interview with a Danish freelance graphic designer, Mark Busch Nielsen, who integrates analog methods in his work. The thesis aims to understand if combining digital and analog tools enhances both the creativity and efficiency in the work of graphic designers. Keywords: Graphic Design, Digital Tools, Analog Methods, Creativity, Efficiency, Adobe, Survey, Interview, Holistic Design, Mark Busch NielsenMACHINE-GENERATED CONTENTS NOTE: Table of Contents i. Introduction......................................................8 A. History.........................................................9 B. Problem Statement..............................................12 C. Methodology....................................................12 ii. Analogue Methods................................................14 A. Introducing: Analogue Sketching................................17 B. Creativity.....................................................16 C. Outcome........................................................18 iii. Digital Tools..................................................20 A. Introducing: Softwares (adobe).................................21 B. Efficiency.....................................................23 C. Outcome........................................................24 iv. Hybridization...................................................26 A. Introduction...................................................27 B. Benefits.......................................................28 C. Outcome........................................................30 volumes Conclusion.......................................................32 vi. Design Project..................................................34 A. Introduction...................................................35 B. Process........................................................40 C. Conclusion.....................................................52 vii. Bibliography...................................................54 A. Books..........................................................54 B. Research Papers................................................54 C. Websites.......................................................55 D. Figures........................................................56 viii. Appendix......................................................58 A. Survey.........................................................58 B. Interview Mark Busch Nielsen..................................64engAdobeAnalog MethodsCreativityDigital ToolsEfficiencyInterviewMark Busch NielsenSurveyGraphic DesignThesis