Koç, HasanMantel, PeterAleksandra ZemliankinaBerlin International University of Applied Sciences2023-07-192025-11-282025-11-282022https://repository.berlin-international.de/handle/123456789/887AUTHOR-SUPPLIED ABSTRACT: Abstract: The mass introduction of digital technologies into all spheres of life has changed consumer psychology and created new market conditions, necessitating changes not only in production processes but also in management. The company of the future is characterized by its flexibility and adaptability. To effectively navigate the future, it is crucial to recognize that the company of the future is a transformed production entity, with business processes that are adapted to the new conditions. Keywords: digital technologies, consumer psychology, market conditions, production processes, management, flexibility, adaptability, transformed production, business processesMACHINE-GENERATED CONTENTS NOTE: Table of Contents Table of Contents .............................................................................................................. I Abstract ........................................................................................................................... I 1. Introduction ............................................................................................................ 1 1.1 Problem Statement ............................................................................................. 3 1.2 Justification ....................................................................................................... 3 1.3 Research Objectives .......................................................................................... 4 1.4 Research Questions ........................................................................................... 4 2. Literature Review .................................................................................................... 4 3. Research Methodology ........................................................................................... 9 3.1 Personal Interviews ........................................................................................... 10 3.2 Data Collection and Data Analysis ................................................................ 10 3.3 Methods of Data Processing and Analysis ..................................................... 10 4. Results .................................................................................................................. 10 4.1 Implemented Digital Tools in BE Maschinenmesser ................................... 12 4.2 Factors of Implementation of Digitalization .................................................. 16 4.3 Challenges of Implementation Digitalization ................................................. 17 5. Discussion ............................................................................................................ 17 6. Conclusion ........................................................................................................... 22 Appendix 1: Interview with Justin Smejkal, Technical Assistant ............................ 31 Appendix 2: Thesis Declaration ............................................................................... 34 Appendix 3: Interview with René Bunschuch, Managing Director .......................... 35 Appendix 4: Interview with Sebastian Knuth, Production Director ........................ 37engAdaptabilityConsumer PsychologyFlexibilityManagementMarket ConditionsProduction ProcessesTransformed ProductionDigital TechnologiesThesis