Lieb, Manfred GSchroeder, SüheylaDilber, Ebru HaticeBerlin International University of Applied Sciences2019-11-132025-11-282025-11-282019https://repository.berlin-international.de/handle/123456789/532The central purpose of this paper and its study is to deliver a theoretical and practical contribution in the case of Vegan cosmetics its International Marketing strategies. The subject concentration in this report limits its analysis in the theme of branding and communication and the market entry as well as new specialized products and broad ethical insights. Additionally, the authors effort to provide a thorough understanding of the influence of online communication on new niche brands. Along with the products that are offered through a variety of branding and the quality that provides to vegan consumersAbstract -- List of figures -- INTRODUCTION : General introduction about vegan cosmetic industry -- Need and justification for the study -- Research aim -- Research objectives -- Research question -- LITERATURE REVIEW : Market entry of new niche brands -- Online communication in the digital age -- RESEARCH APPROACH : Research strategy -- Interviews with vegan persons -- DATA COLLECTION AND DATA ANALYSIS : Data collection procedure -- Sample considerations -- Data analysis : Case study analysis of Lamiya beauty ; Case study analysis of Elf cosmetics ; Analysis of interviews -- DISCUSSION AND CONCLUSION : Discussion of results -- Revisiting the research objectives and questions -- Conclusion and practical implications -- Limitations and future suggestions -- References -- AppendixengDigital marketingBrandingThesis