Kang, LongDegen, ValentinBerlin International University of Applied Sciences2018-09-172025-11-282025-11-282017https://repository.berlin-international.de/handle/123456789/573ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences"This work is about the Economy of Social Media. It is focusing on platforms that are well-known, like Facebook and Twitter. A detailed examination of what is Social Media and its structure is provided. Platforms are introduced with its different purposes and the Value for users and businesses is faced. The variety of unique features for users and businesses in the Social Media environment, are analyzed with the Honeycomb framework. During the research for this work, it exposed, that this tool is a very approved theory. It exists also features of Social Media that consists out of direct Revenue Stream of the platform. These are examined and the Value for users and business are highlighted. The results of the work are informative and give exposure on how features of Social Media creates Value for users and businesses."Executive summary -- INTRODUCTION : Research question -- Motivation -- THEORY : Social media -- Types of social media -- Social media networks -- The interaction of users and businesses on social media -- Assessment and description of value -- Honeycomb framework -- Pest analyses -- EMPIRICAL PART : Methodology : Qualitative content analysis -- Revenue models of social media : Access models ; Data collection methods ; Advertisement ; Virtual payments and currencies ; Virtual goods -- Features of social media : Identity ; Conversation . ; Sharing ; Presence ; Relationship ; Reputation ; Groups -- PEST Analyses : Political ; Economical ; Society ; Technology -- Discussion of revenue streams -- Discussion of the features of social media -- Value for users and businesses -- Conclusion -- Table of references -- Table of imagesengSocial media marketingThesis