Hinze, MartinRieß, HenrikAnna PiruyanBerlin International University of Applied Sciences2024-01-152025-11-282025-11-282023https://repository.berlin-international.de/handle/123456789/744AI-GENERATED ABSTRACT: Abstract: The Swiss Style, also known as Swiss Design or International Typographic Style, has been a significant movement in the history of graphic design. Originating in the 1950s, its influence is still evident in contemporary poster designs, particularly in Western Europe. Characterized by minimalistic designs, grid systems, and a strict hierarchy of text, Swiss Style offers an effective means of structuring information, making it especially relevant in today's information-saturated world. This thesis explores the lasting influence of Swiss Style on contemporary poster design in Western Europe by examining its historical context and comparing it with current design trends. It seeks to answer the question: To what extent does Swiss Style influence contemporary poster design in Western Europe? Keywords: Swiss Style, Graphic Design, Poster Design, Western Europe, Contemporary Influence, Minimalism, Grid System, Text Hierarchy, Historical Context, Information StructureMACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction 1 1.1. Methodology 2 1.2. History and Background 3 2. Swiss Style in Contemporary Poster Design 4 2.1. Comparison 6 2.2. Interviews 12 3. Summary 13 4. Design Project 14 4.1. Target Group 18 4.2. Competitor Research 19 5. Conclusion 20 table of Figures 22 references 23engContemporary InfluenceGraphic DesignGrid SystemInformation StructureMinimalismPoster DesignText HierarchyWestern EuropeSwiss StyleThesis