Anwandter, Juan AlmarzaSchroeder, Süheylaİsmet Mert SubayBerlin International University of Applied Sciences2023-07-192025-11-282025-11-282022https://repository.berlin-international.de/handle/123456789/875AI-GENERATED ABSTRACT: Abstract: This research explores the use of non-fungible tokens (NFTs) by sports-related brands as a means of communication and community engagement. It examines the growing trend of brands utilizing NFT technology to provide their audience with a more interactive and visually engaging experience. The study employs qualitative and quantitative data analysis, focusing on the visual communication aspects of selected sports-related NFT projects. The research aims to provide designers with a deeper understanding of NFTs and their potential applications in various industries, ultimately facilitating the connection between NFT projects and designers from different disciplines. The findings and insights from the analysis, as well as a design component and survey results, are presented to enhance designers' understanding of the Brand-NFT connection. Keywords: Non-fungible tokens, NFTs, sports-related brands, visual communication, community engagement, designMACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction 6 2. Methodology 7 3. Relevance 8 4. History a. Origin to Mainstream 10 born Hype 12 5. Brands Using NFT 14 a. Case Study I 15 born Case Study II 18 c. Case Study III 20 6. Opportunities and Challenges 23 7. Findings 24 8. Design Project 26 9. Conclusion 28 10. Bibliography 30 11. Appendix 33engCommunity EngagementDesignNftsSports-Related BrandsVisual CommunicationNon-Fungible TokensThesis