Berkhoff, EstherOsuna, Alba Fernández2025-12-092025-12-092025https://hdl.handle.net/20.500.14938/1137This thesis investigates how globalisation has contributed to the erosion of individuality in architecture and design, using Mallorca’s transformation during the tourism boom of the 1960s and 70s as a case study, with particular focus on Cala Mayor. It examines how unregulated urban development during this period undermined the island’s cultural and architectural identity, and it proposes a framework for restoring architectural individuality through sustainable, community- oriented design strategies.engIn Copyright - Educational Use Permittedhttps://rightsstatements.org/vocab/InC-EDU/1.0/Thesis