Hillmann-Regett, JanTibus, Alexander2021-01-112025-11-282025-11-282020https://repository.berlin-international.de/handle/123456789/596"With the rise of the internet and developing technologies, people with visual impairments had many more opportunities. Nevertheless, they are still facing many problems during their online shopping experience. Even though shopping online should encourage disabled people to be more independent and to be able to make their own purchase decisions, there are still gaps with the accessibility of numerous online shopping platforms. Many people are not aware enough yet that difficulties during the online shopping experience arise and how this affects visually impaired people's everyday lives. This thesis is, therefore, analyzing the current situation if and how accessible online shopping for visually impaired people is. It additionally examines the challenges of online shopping platforms by a qualitative study. Interviews with visually impaired people highlight insights, which reveal several complications and the gaps that appear during shopping online. It also clarifies how the decision-making purchasing process for visually impaired people works, compared to sighted consumers. Finally, an educational website that shares the results of this research is introduced to attract attention to the current problems in order to create awareness."Abstract Dedication Introduction Research Aim and Questions 12 Methodology Visual Impairment 21 Definition 21 Low Vision 22 Blindness Decision Making 31 Impact of Design on Buying Decision 32 Decision Making of Visually Impaired Consumers Purchasing Process of Visually Impaired Consumers 41 Offline (in-store) 42 Online Interview 51 Participants 52 Data Analysis Results 61 Independence 62 Accessibility 63 Product and Image description 64 Buttons 65 Layout Discussion and Conclusion Project References List of Figures Appendices Appendix A Appendix BengFunctionality, usabilityWeb designDisabledThesis