Behar Villegas, ErickPoljsak-Rosinski, PetraIbragimov, Oleg2021-01-112025-11-282025-11-282020https://repository.berlin-international.de/handle/123456789/588"This paper gives an overview of the impact of the spread of the COVID-19 on the Aviation industry. It is concentrated explicitly on three airlines: Ryanair, Wizz Air, and EasyJet. The main focus is looking at the challenges the companies and their customers faced at three different times: beginning, peak, and end of the Coronavirus Crisis. It will give briefly give the overviews of those companies and define Crisis Management. Three cases of the companies and how they manage the situation with crisis and will look at their interaction with their customers at three different times. Template analysis and 4Ps will be applied to analyze the data and come up with the results, conclusions, recommendations. Keywords: Template analysis, 4Ps, Risk, Crisis, Crisis Management, the beginning, peak, and end of the Coronavirus crisis, EASA, COVID-19, Coronavirus Crisis, Ryanair, EasyJet, Wizz Air."i. Abstract ...................................................................................................... i ii. Table of Contents ..................................................................................... ii 1. Introduction .................................................................................................... 1 1.1. General Introduction ................................................................................. 1 1.2. Main Problem Statement .......................................................................... 2 1.3. Need and Justification for the Study ........................................................ 2 1.4. Research Aim ........................................................................................... 3 1.4.1. Research Objective ............................................................................ 3 1.4.2. Research Questions ........................................................................... 3 2. Background ........................................................................................................ 3 2.1. Companies' overview. .................................................................................. 3 2.1.1 Ryanair: ................................................................................................... 3 2.1.2. EasyJet: .................................................................................................. 4 2.1.3. Wizz Air: ................................................................................................ 5 3. Literature Review .............................................................................................. 5 3.1. Coronavirus timeline in the Airline industry. ............................................... 5 3.1.1. Risk, Crisis and Crisis Management ...................................................... 5 3.1.2. Define the beginning, peak, and end of the Coronavirus crisis. .......... 10 3.1.3. Standard requirements and obligations for all EU passengers and airlines by EASA. .......................................................................................... 11 3.1.4. Coronavirus crisis - Ryanair case. ....................................................... 13 3.1.5. Coronavirus crisis - Wizz Air case. ..................................................... 17 3.1.6. Coronavirus crisis - EasyJet case. ........................................................ 19 3.3 Conceptual Framework ............................................................................... 20 4. Research Approach ......................................................................................... 21 4.1. Research Strategy ....................................................................................... 21 4.2. Secondary Data Collection ......................................................................... 22 4.2.1. Pros and Cons (in comparison to primary data collection) .................. 22 4.2.2. Secondary Data Collection Approach .................................................. 22 5. Data Collection and Data Analysis ................................................................ 23 5.1. Selected Case Characteristics ..................................................................... 23 5.2. Template analysis for the airline industry. ................................................. 23 5.3. Airline companies' Marketing Mix (4Ps). .................................................. 25 5.4. Applications and Results ............................................................................ 27 5.5. Limitations .................................................................................................. 27 6. Discussion and Conclusion ............................................................................. 27 6.1. Discussion of the Results. ........................................................................... 27 6.2. Revisiting the Research Objectives and Questions .................................... 28 6.3. Conclusion and practical implementation. ................................................. 28 6.4. Limitations and Future Suggestions. .......................................................... 29 iii. References ................................................................................................ 30 iii. Appendix ................................................................................................ 49 a. Chart ....................................................................................................... 49 born Additional Pictures ................................................................................. 49 c. Figure ...................................................................................................... 51 d. Tables ..................................................................................................... 52engSpecific sectors, industriesCountries, regionsCrisis managementTransportation and storageTourismusCOVID-19 bibliographyCustomer relationship managementHealth crises and businessAviation industryThesis