Ave, MasayoHillmann-Regett, JanSprenger, MichelleBerlin International University of Applied Sciences2019-01-162025-11-282025-11-282018https://repository.berlin-international.de/handle/123456789/524ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences"The upcoming millenial consumers appear more aware than over of the impact of their habits, in which national and international systems are being redefined by values of sustainability. We still throwing away 21 billion capsules a year in Europe alone. Which steps, if any, have been undertaken towards making our capsule coffee habit more sustainable? And as designers, how can I contribute to this process? This paper aims to answer these questions. As part of my objectives, I wish to paint a realist portrait of the environmental implications of coffee capsule consumption. I seek to highlight the top-down and bottom-up initiatives aiming to lower environmental impact of coffee capsules that have already gained momentum and spaces worth watching. I propose a design project which to accelerate sustainable co-actions of Italian giant producer Caffitaly and the upcoming consumers, aiming to provide an effective next step for both producer and consumers."INTRODUCTION : Background and context -- Aim and objectives -- Methodology -- RESEARCH INSPIRATION : Understand : The coffee capsule : a brief history -- Observe : Environmental implications of the coffee capsule ; Two approaches to reduce the capsule's environmental impact -- Point of view : Producer and millennials' consumers : the players of sustainable co-actions -- PRODUCT DESIGN IDEATION : Ideate : Capsule plant : la vera capsule verde -- Test : Open and plant experiments -- Prototype : capsule plant package -- DESIGN PROJECT IMPLEMENTATION : Storytelling : capsule plant display in the Caffitaly flagship store -- Pilot and potential business model : capsule plant "Open And Plant" pilot campaign -- Conclusion -- BibliographyengEnvironment, sustainabilityPackagingFood, drinkThesis