Mantel, PeterPoljsak-Rosinski, PetraGojdź, Kamil2025-11-282025-11-282021https://repository.berlin-international.de/handle/123456789/628Chapter 1: International trade 1.1 International trade - definition and characteristics of trade 1.2 Historical background 1.3 Development over the years - characteristics, changes, setting the trends Chapter 2: Nike brand - a global phenomenon 2.1 Nike - origins and characteristics 2.2. Nike's flagship products 2.3 Nike as a global brand Chapter 3: Nike during the crisis 3.1 Covid-19 - origins, scale, and trade effects 3.2 Nike's trading activity in times of Covid-19 3.3 Online sale as a developing branch of trade in the context of Nike brandengCrisis managementInternational businessBrandingInternational business environmentInternational business in the era of COVID-19 on the example of the Nike brandThesis