Mantel, PeterÜlker, BarışEnes Furkan KarabağBerlin International University of Applied Sciences2024-01-152025-11-282025-11-282023https://repository.berlin-international.de/handle/123456789/809AI-GENERATED ABSTRACT: Abstract: In this bachelor thesis, we examine the design thinking and strategic thinking approaches of multinational companies Nokia and Apple Incorporated We focus on the devices they produce. The roadmap they follow. To frame our analysis we utilize the Miles and Snow model as a framework and employ a comparative case study technique. In the literature review section, we introduce thinking methods, which are our defining variables. Additionally we provide information about Apple Incorporated and Nokia to contextualize why we have chosen them as research subjects and what we will focus on. Subsequently we discuss devices produced by these companies that are considered important and provide viewpoints for understanding and analyzing their strategic and design thinking methods. The methodology section begins with an explanation of comparative case study analysis along with an overview of the Miles and Snow model. We then proceed to analyze the case studies of both companies. In the conclusion, we elucidate the typologies in which they correspond within the Miles and Snow model. For the conclusion, we answer the research question, which is intended to raise awareness and expresses the entirety of the study. Finally, in the discussion section we present reflections on our study findings in conjunction with existing literature. In the end of the thesis wraps up by mentioning the sources that were used. Keywords: Design, Design Thinking, Comparison, Comparative Case Study, Miles and Snow Strategy Model, Multinational Companies, Phone, Smartphone, Apple, NokiaMACHINE-GENERATED CONTENTS NOTE: Table of Contents chapter 1: Introduction ................................................................................................... 1 chapter 2: Literature Review ......................................................................................... 2 2.1 Background ........................................................................................................ 2 2.1.1 What Is Design Thinking? ........................................................................ 2 2.1.2 What Is Strategic Thinking? ..................................................................... 2 2.2 Apple Incorporated Overview .......................................................................................... 3 2.2.1 Apple Incorporated Products .................................................................................. 4 2.2.1.01 Apple Computers .......................................................................... 4 2.2.1.02 the Adventure of Macintosh ......................................................... 5 2.2.1.03 the First Iphone ............................................................................ 6 2.2.1.04 Iphone 6 Success .......................................................................... 7 2.2.1.05 Evolution of Ipads ......................................................................... 8 2.2.1.06 Birth of the Ipod .......................................................................... 10 2.3 Nokia Overview ............................................................................................... 11 2.3.1 Nokia Products ....................................................................................... 13 2.3.1.01 Nokia 6110 .................................................................................. 14 2.3.1.02 Nokia 3310 .................................................................................. 15 2.3.1.03 Nokia 3650 and Nokia 3660 .......................................................... 15 2.3.1.04 Nokia 7650 .................................................................................. 16 2.3.1.05 Nokia 6600 .................................................................................. 16 2.3.1.06 Nokia 7600 .................................................................................. 17 2.3.1.07 Nokia 1100 .................................................................................. 17 2.3.1.08 Nokia N-gage .............................................................................. 18 2.3.1.09 Nokia 6820 .................................................................................. 18 2.3.1.10 Nokia 7710 .................................................................................. 19 2.3.1.11 Nokia N93i ................................................................................... 19 2.3.1.12 Nokia 7390 .................................................................................. 20 chapter 3: Methodology .............................................................................................. 20 3.1 What Is Comparative Case Analysis? ............................................................... 20 3.2 Definition of the Miles and Snow Strategy Model ............................................. 21 chapter 4: Case Study Results: Company Typologies ................................................. 22 chapter 5: Discussion .................................................................................................. 24 chapter 6: Conclusion ................................................................................................. 25 chapter 7: References .................................................................................................. 27engComparative Case StudyComparisonDesign ThinkingMiles And Snow Strategy ModelMultinational CompaniesNokiaPhoneSmartphoneDesignThesis