Browsing by Subject "Brand Design"
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Item Restricted Contemporary Visual Identity Design for Museums of Historical Art(2023) Laura Emma Nelson-Homiah; Amann, Denise; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: In the digital age, museums are redefining themselves not just as custodians of historical art but as dynamic brands with a holistic visual identity. This thesis explores the challenges and possibilities of marrying historical art properties-such as cultural heritage, handcraft, and quality-with the functional requirements and aesthetic norms of contemporary design. It aims to answer the question: What are the possibilities of displaying historical art through contemporary visual design in a museum's visual identity, considering both cultural heritage and the evolving digital landscape? The study will analyze existing visual identities of museums, evaluate their functional and aesthetic aspects, and develop a conceptual draft for a museum's visual identity that successfully navigates the contrast between historical art and contemporary design. Keywords: Museums, Historical Art, Visual Identity, Brand Design, Contemporary Design, Digital Media, Cultural HeritageItem Restricted The Influence of Generative Foundational (AI) Models on the Brand Design Process(2023) Krištof Revilák; Rieß , Henrik; Schroeder, Süheyla; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The rapid advancements in Artificial Intelligence (AI) and Deep Learning (DL) have paved the way for the emergence of large language models (LLMs) and generative foundational AI models (GFMs). These technologies have profound implications for various industries, including the field of brand design. This thesis aims to explore the influence of GFMs on the brand design process, particularly focusing on text and image modalities. The study employs a multi-pronged research approach that includes a review of the latest technological advancements, case studies of branding projects that utilize GFMs, and interviews with brand designers. Given the fast-paced nature of this field and the limited scholarly publications available, this thesis also leverages theories and experiences from human interaction with earlier generative AI systems to provide context and understanding. Keywords: Artificial Intelligence, Deep Learning, Large Language Models, Generative Foundational AI Models, Brand Design, Text Modality, Image Modality, Creative Process, Human Interaction, Technology Influence