Contemporary Visual Identity Design for Museums of Historical Art
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2023
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Abstract
AI-GENERATED ABSTRACT: Abstract: In the digital age, museums are redefining themselves not just as custodians of historical art but as dynamic brands with a holistic visual identity. This thesis explores the challenges and possibilities of marrying historical art properties-such as cultural heritage, handcraft, and quality-with the functional requirements and aesthetic norms of contemporary design. It aims to answer the question: What are the possibilities of displaying historical art through contemporary visual design in a museum's visual identity, considering both cultural heritage and the evolving digital landscape? The study will analyze existing visual identities of museums, evaluate their functional and aesthetic aspects, and develop a conceptual draft for a museum's visual identity that successfully navigates the contrast between historical art and contemporary design. Keywords: Museums, Historical Art, Visual Identity, Brand Design, Contemporary Design, Digital Media, Cultural Heritage