Browsing by Subject "Design Project"
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Item Restricted Exploring the Visual Identity of Fast Food Signboards in Berlin and Its Impact on University Students(2022) Özkan Bak; Amann, Denise; Hinze, Martin; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This work explored the fast food signboards in terms of their visual identity and their impact on Berlin university students. The research question aimed to investigate the visual identity in fast food restaurant signboards and its impact on university students in Berlin, specifically focusing on the elements of layout, color, logo, and typefaces. A questionnaire was distributed to 50 university students in Berlin to gather their opinions. The questionnaire results indicated that the logo and colors were the most important elements for the students, followed by typography and layout. The findings guided the design project for the fast food shop's signboard, emphasizing the importance of a clear and visible logo, coherent typography, and a consistent color scheme. The study concluded that while all visual identity elements were significant to Berlin university students, their impact varied among them. Keywords: fast food, visual identity, signboards, university students, Berlin, logo, color, typography, layout, questionnaire, design projectItem Restricted From Digital to Traditional : Design and Use of Guerrilla Marketing in Video Game Advertisement(2022) Nihat Engin Özyilmaz; Schroeder, Süheyla; Tibus, Alexander Christian; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This research paper examines the use of guerrilla marketing strategies in video game advertising and explores the design of a marketing event with a focus on gameplay elements. The video game industry is experiencing significant growth, and not all developers have access to marketing support from distribution services. Guerrilla marketing offers an opportunity to promote and sell video games to the target audience without incurring significant financial costs. The research aims to explore different styles of video game marketing strategies, evaluate the use of guerrilla marketing in video game advertisements from a designer's perspective, and develop a design project for a video game marketing event with a gameplay element as its main focus. Primary research methods, including interviews and questionnaires with the target audience, as well as secondary research, are employed to analyze the effectiveness of guerrilla marketing in video game advertising. Keywords: Guerrilla marketing, video game advertising, gameplay element, design project, target audienceItem Restricted Innovation of Augmented Reality in Graphic Design : Augmented Reality Is an Effective Tool in Graphic Design and Visual Communication(2022) Lerato Malefetsane Linden; Schroeder, Süheyla; Tibus, Alexander Christian; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract As the global community moves forward in digital design, a notable progression is made toward the virtual world. As a result, various organisations in the com- mercial industry are constantly looking at how they can create more competitive communication strategies to retain and attract new audiences. In addition, there is an interest by consumers in virtual and interactive content. Augmented reality is an ideal technological solution to meet this interest and maintain enthusiasm for brand engagement. Graphic designers and artists need to be prepared to meet that demand as well as facilitate the making of digital experiences. Designers who make the invest- ment into augmented reality skills will be in higher demand and will contribute to a new era of interactive design. Institutions of higher education and design organisations must adopt augmented reality into graphic design programs to keep up with the industry's pace and changes. There are a number of obstacles to the adoption of augmented reality, but driv- ing competence in the training of augmented reality technologies, as well as a commitment toward investing in the right, augmented reality mechanism, could help shape this solution. Augmented reality is the natural evolution of digital mockups and visual communication. This research aims to find insight into how augmented reality can be used as an effective tool for communicating ideas and knowledge. Through the integration of augmented reality and traditional graphic design elements and principles, creating unique experiences. Keywords: AR (Augmented Reality), AR content, AR devices, AR industry, Users experiencesItem Restricted Materials With Regrowable Resources : an Analysis of Innovative Materials Derived from Biological Organisms as an Alternative; the Perspective of Interior Architecture(2023) Angela Karin Andrea Scholz; Juan, Ignacio; Martín, Javier; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract This thesis consists of four chapters. The first chapter is dedicated to the topicality of the subject, explains the area covered and leads to the content of the following work. The second chapter deals with the core of the thesis. First, an overview of materials from biological organisms is given. Then it is explained that from the entire spectrum of biological materials, this thesis focuses on materials and products based on algae and mycelium. These materials and products from algae and mycelium are then presented in subchapters and examined for their usability at the current state of knowledge using a catalogue of criteria. The result of the tables shows that there are sufficient alternatives on the market. The third chapter points to a new era of design and reflects critically on the results discussed. The last chapter deals with the implementation of the theoretical part into the design project. This project should show to what extent the materials and products were included in the design process up to the implementation and influenced the design. Another table gives an overview of the available product range. The examination of the materials mentioned here has shown that they are an interesting alternative to conventional products, especially from the point of view of sustainability. Further research in this area will certainly follow and expand the range of applications. It would be desirable to deal with these materials and use them in the future as Interior architects. The biggest problem is the knowledge gap among those who have influence on the choice of materials. This is mainly due to the lack of published, easily accessible information. Keywords: thesis, biological materials, algae, mycelium, sustainability, design project, interior architects, knowledge gap, usability, product rangeItem Restricted Street Photography : the Role of Symbolism in Conveying a Visual Narrative(2023) Lia Tarakji; Goodwin, Amara; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Street photography, a genre with broad definitions and multifaceted expressions, serves as a rich medium for exploring the nuanced interactions between viewer, photographer, and the urban landscape. This thesis endeavors to unravel the layers of perception, interpretation, and symbolic resonance embodied in street photography, scrutinizing the ways in which the viewer engages with the imagery and how the photographer's choices shape the narrative and symbolic reference of the images. Through a qualitative content analysis methodology, the research navigates the historical trajectory of street photography, spotlighting key figures whose pioneering approaches have significantly molded this genre. Delving into photographic theories, semiotics, and comparative analyses, the study meticulously examines the symbolic dimensions of street photography, endeavoring to bridge theoretical insights with a comprehensive understanding of the genre. The exploration extends to an extensive examination of imagery, anchoring the analysis within a rich visual context and paving the way for the delineation of the scope of a design project that resonates with the complexities and symbolic richness of street photography. Keywords: Street Photography, Urban Photography, Viewer Engagement, Photographic Expression, Semiotics, Symbolic Reference, Qualitative Content Analysis, Photographic Theory, Visual Narrative, Design ProjectItem Restricted Visual Communication Design as a Political Influencing Force : How Has Visual Communication Design Attempted to Create Change Within the Ex-soviet Countries from 1991 to Today?(2023) Irina Madan; Rausch, Ulrike; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This research paper delves into the transformative potential of Visual Communication Design in political landscapes, particularly in ex-Soviet countries where the democratic process is often skewed. By examining the work of creatives like Alex Buretz from Moldova and Pasha Cas from Kazakhstan, the paper seeks to understand how visual communication can challenge the political status quo, unify society, and instigate change. The research also probes the intricate relationship between design, the designer, and politics, and how collective initiatives can amplify the impact of design as a form of activism. Accompanying the research is a Design Project, an exhibition set in Berlin, which aims to visually represent the paper's core message: that Visual Communication Design is an essential tool for instigating political change. Keywords: Visual Communication Design, Ex-Soviet Countries, Political Change, Activism, Design Project, Collective Initiatives