Exploring the Visual Identity of Fast Food Signboards in Berlin and Its Impact on University Students
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2022
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AUTHOR-SUPPLIED ABSTRACT: Abstract: This work explored the fast food signboards in terms of their visual identity and their impact on Berlin university students. The research question aimed to investigate the visual identity in fast food restaurant signboards and its impact on university students in Berlin, specifically focusing on the elements of layout, color, logo, and typefaces. A questionnaire was distributed to 50 university students in Berlin to gather their opinions. The questionnaire results indicated that the logo and colors were the most important elements for the students, followed by typography and layout. The findings guided the design project for the fast food shop's signboard, emphasizing the importance of a clear and visible logo, coherent typography, and a consistent color scheme. The study concluded that while all visual identity elements were significant to Berlin university students, their impact varied among them. Keywords: fast food, visual identity, signboards, university students, Berlin, logo, color, typography, layout, questionnaire, design project
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Berlin / Color / Design Project / Logo / Questionnaire / Signboards / Typography / University Students / Visual Identity / Fast Food