Browsing by Subject "Leadership"
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Item Restricted A Case Study on Employee Wellbeing in a Cosmetic Company Avon in Serbia(2022) Sara Gudžević; Hynes, Jennifer; Wagner, Evamaria; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This chapter provides an introduction to the thesis, highlighting the importance of leadership in employee wellbeing and the lack of research in this area, particularly in the cosmetics industry. AVON, a popular cosmetics brand in the Serbian market, is chosen as the case study to investigate the leadership factors that affect employee wellbeing. The chapter emphasizes the negative consequences of neglecting employee wellbeing, both on an individual and organizational level. It also discusses the specific context of Serbia, where burnout rates are high and legislative policies do not adequately address mental health issues in the workplace. The chapter concludes by outlining the objectives and structure of the thesis, which include a literature review, methodology, results, discussion, and recommendations. Keywords: Leadership, employee wellbeing, burnout, work engagement, cosmetics industry, AVON, SerbiaItem Restricted A Qualitative Investigation of Needs Amongst Millennials and Generation Z Within the Social Media Marketing Industry : Lessons for Leadership(2023) Celina von Eshen; Hynes, Jennifer; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The modern business arena is facing a myriad of challenges, prominently the retention of skilled employees amidst the ongoing "war of talent," with a significant percentage of the workforce experiencing job burnout and actively seeking new employment opportunities. The integration of Generation Z alongside Millennials represents a notable shift in the professional landscape, each bringing unique traits and motivations to the table, especially within the burgeoning domain of Social Media Marketing. This study aims to unravel the contrasting or aligning needs for power and achievement between these generations and elucidate the implications for leadership within the Social Media Marketing industry. Through a qualitative approach, employing a deductive thematic analysis, the investigation endeavors to answer three core questions concerning the significance of achievement and power to these generations and how leaders can support and meet their distinct needs. By comprehending and addressing the generational needs, organizations can foster a conducive work environment promoting collaboration, comprehension, and positive inter-generational relations, thus contributing to enhanced employee satisfaction, motivation, and reduced burnout, which are quintessential for gaining a competitive edge in today's dynamic business environment. Keywords: Generation Z, Millennials, Social Media Marketing, Employee Retention, Job Burnout, Leadership, Achievement, Power, Deductive Thematic Analysis, Inter-generational CollaborationItem Restricted Leadership styles in a modern workplace(2019) Margalith, Mor; Garg, Ritam; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied Sciences"Leaders have a lot of impact on the way employees are being motivated and engaged in an organization. The influence can be felt on the way employees deal with their tasks. Nowadays, more and more businesses are expanding overseas and providing their employees full autonomy to act on their own, as a result of the difficulty to control and take decisions while being away. Laissez faire leadership style offers employees freedom to work on their own tasks with minimum interferences. Employees are allowed to make decisions, share ideas, and communicate in order to have a successful performance. This thesis reports the main characteristics of Laissez faire leadership style that can be seen these days in modern workplaces. By analyzing questionnaires of different leaders in modern workplaces from different industries, the impact of laissez faire on employees' engagement and employees' motivation is being identified. The negative influence of laissez faire on employees' motivation and their engagement towards the business was being clarified as well as the significant relationship between motivation and engagement."Item Restricted Women in leadership positions : quota system(2019) Garg, Ritam; Wagner, Evamaria; Faculty of Business Administration; Berlin International University of Applied Sciences"Women are much less likely to be in leadership positions than men, although the education and school careers of both sexes are almost identical. Now the question arises as to why, despite equal or similar qualifications of women and men, there is inequality in leadership positions. Is it the stereotypes that say that women are often against a career and prefer a family planning, which often leads to disruptions in the career path? [...] Which role does the 'glass ceiling' play? These questions will be discussed in more detail in the following work and will be edited by using various sources. This Bachelor Thesis examines the problem of the discrimination against women in getting to Leadership Positions. Many aspects are assessed more closely, with a focus on two building blocks, Quota System in general and Germany with the introduction of the quota system. Based on the research question, data is collected and discussed at the end. Thereby the paper is divided into six parts. At the beginning there is an overview of the quota system and the female quota in general and then in relation to Germany. Is it necessary to introduce a quota system -- who benefits from it and to whom could it harm? This is followed by important personnel selection issues, which explain why there are more men in leadership positions than women. Next, the styles of leadership are discussed to determine if gender based differences exist. The last section is the empirical part. In this part, the survey about 'Women in Leadership Positions - Quota System' will be discussed and then the results are presented. The survey deals with the topic of the quota system, and the situation of having more men in leadership positions than women. Subsequently, the elaborated theories are summarized using the survey results, which is completed with a conclusion."