A Case Study on Employee Wellbeing in a Cosmetic Company Avon in Serbia
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2022
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Abstract
AI-GENERATED ABSTRACT: Abstract: This chapter provides an introduction to the thesis, highlighting the importance of leadership in employee wellbeing and the lack of research in this area, particularly in the cosmetics industry. AVON, a popular cosmetics brand in the Serbian market, is chosen as the case study to investigate the leadership factors that affect employee wellbeing. The chapter emphasizes the negative consequences of neglecting employee wellbeing, both on an individual and organizational level. It also discusses the specific context of Serbia, where burnout rates are high and legislative policies do not adequately address mental health issues in the workplace. The chapter concludes by outlining the objectives and structure of the thesis, which include a literature review, methodology, results, discussion, and recommendations. Keywords: Leadership, employee wellbeing, burnout, work engagement, cosmetics industry, AVON, Serbia