Browsing by Subject "Motion graphics"
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Item Restricted Immersive fashion shows : motion graphics as a means of brand communication(2020) Kurmanaeva, Alina; Starck, Adrian von; Tibus, Alexander; bachelor thesis in Graphic Design"The thesis hypothesizes that Motion Graphics can contribute into Fashion Shows stage design and improve its perception. Therefore, the research is going to analyze how it can affect the events and how it can create a strong emotional effect on the audience. Moreover, the thesis assumes that Motion Graphics has a great potential to solve such problems as space, entertainment, showcase issues that some brands encounter at Fashion Shows. The importance of analyzing the field is realized when understanding how flexible and practical can be Motion Graphics for Stage Design of the events. Later on, the thesis is going to extend the analysis on how else the topic can be used for brands at Fashion Shows to improve space and perception of it, how to influence in a specific way on the audience. Consequently, the aim is to raise the awareness and to pay attention to the benefits of Motion Design for brands and reveal its possibilities. To conclude, the objectives of the research: firstly, to observe existing ways of using Motion Graphics at Fashion Shows; secondly, to analyze its benefits; thirdly, to consider future possibilities of exploiting it."Item Restricted The impact of algorithm-driven design on the visual languages of graphic and motion design industries(2020) Bugaev, Anton; Hillmann-Regett, Jan; Lehr, Jakob; bachelor thesis in Graphic Design"The bachelor's thesis 'The impact of algorithm-driven design on the visual languages of graphic and motion design industries' is looking at an emerging design approach powered by computer algorithms. Algorithm-driven design is a new and slowly emerging graphical approach to the complex world of design. While staying in the niche, due to the requirement of coding knowledge from an artist, it is slowly getting to the mainstream as more user-friendly designed experiences in a form of AI-powered tools, which do not require the knowledge of code. It is speculated that, in the future, a majority of the designs will be done with AI, where the human designer job will evolve to a curator, who has to pick out the best design solutions presented by the AI software. The thesis aims to give a brief introduction to the topic, written accessibly to a curious designer who has interest in motion or graphic design, in order to spark the interest in the topic and prepare for a plausible AI-driven future. To achieve this, the thesis is looking at a mixture of primary sources, such are the interviews with industry professionals, who have experience with algorithms, supported by secondary sources, such are articles, design projects and books. Ultimately, the thesis will give a basic understanding of various algorithmic approaches to design and attempt to unfold the impact of the algorithmic technology on visual languages of motion and graphic design industries."