The impact of algorithm-driven design on the visual languages of graphic and motion design industries
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2020
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Abstract
"The bachelor's thesis 'The impact of algorithm-driven design on the visual languages of graphic and motion design industries' is looking at an emerging design approach powered by computer algorithms. Algorithm-driven design is a new and slowly emerging graphical approach to the complex world of design. While staying in the niche, due to the requirement of coding knowledge from an artist, it is slowly getting to the mainstream as more user-friendly designed experiences in a form of AI-powered tools, which do not require the knowledge of code. It is speculated that, in the future, a majority of the designs will be done with AI, where the human designer job will evolve to a curator, who has to pick out the best design solutions presented by the AI software. The thesis aims to give a brief introduction to the topic, written accessibly to a curious designer who has interest in motion or graphic design, in order to spark the interest in the topic and prepare for a plausible AI-driven future. To achieve this, the thesis is looking at a mixture of primary sources, such are the interviews with industry professionals, who have experience with algorithms, supported by secondary sources, such are articles, design projects and books. Ultimately, the thesis will give a basic understanding of various algorithmic approaches to design and attempt to unfold the impact of the algorithmic technology on visual languages of motion and graphic design industries."