Browsing by Subject "Museums"
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Item Restricted Contemporary Visual Identity Design for Museums of Historical Art(2023) Laura Emma Nelson-Homiah; Amann, Denise; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: In the digital age, museums are redefining themselves not just as custodians of historical art but as dynamic brands with a holistic visual identity. This thesis explores the challenges and possibilities of marrying historical art properties-such as cultural heritage, handcraft, and quality-with the functional requirements and aesthetic norms of contemporary design. It aims to answer the question: What are the possibilities of displaying historical art through contemporary visual design in a museum's visual identity, considering both cultural heritage and the evolving digital landscape? The study will analyze existing visual identities of museums, evaluate their functional and aesthetic aspects, and develop a conceptual draft for a museum's visual identity that successfully navigates the contrast between historical art and contemporary design. Keywords: Museums, Historical Art, Visual Identity, Brand Design, Contemporary Design, Digital Media, Cultural HeritageItem Restricted Interactive Museums : Augmented Reality as a Means for Communication(2023) Daniela Stern; Catak, Güven; Schroeder, Süheyla; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Museums, as vital reservoirs of history and culture, aim to engage and educate audiences. Yet, they face substantial challenges in a digital age overwhelmed with information and further strained by a global pandemic. Amidst these adversities, the potential of Extended Reality (XR), specifically Augmented Reality (AR), emerges as a promising frontier to revitalize museum experiences. This thesis delves into the intersection of AR technology with museum communication strategies, aiming to foster enhanced interaction and enriched learning encounters. By dissecting brand communication within the museum context and analyzing the prowess of AR, the study illuminates how AR applications can be woven into the museum's narrative, crafting captivating and educative experiences. An exploration of three museums incorporating AR sets a practical backdrop, leading to the conceptualization of ARchives, a mobile application envisioned to bridge the digital-physical divide, augmenting the museum experience. The focus sharpens on AR's ability to overlay digital insights on physical exhibits, proposing a nuanced blend of traditional and modern-day engagement, nurturing a more profound connection between museums and their audiences, and thereby rekindling a contemporary appreciation for our historical and cultural tapestry. Keywords: Museums, Augmented Reality, Extended Reality, Brand Communication, Audience Engagement, Digital Enhancement, Interactive Learning, ARchives Application, Technological Advancements, Cultural Appreciation