Browsing by Subject "Strategic Management"
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Item Restricted An Economic Analysis of a Football Club in Germany : Case Study of Borussia Dortmund (bdgc)(2023) Ertay Açıl; Colorado, Camilo; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract Football has gone major changes in the past decades. Influx of private investors to the football industry have made things more challenging for clubs that are not owned by billionaires. This thesis aims to answer the question ''How can Borussia Dortmund GmbH and Co KGaA improve their strategic management and compete in the changing landscape of the German and European football market?'' by analyzing various secondary data obtained from academic journals, books and reports while putting the data in to the lenses of SWOT analysis. Football clubs that are not owned by billionaires must strategize and act accordingly to their own means. The 50+1 rule in modern football management is a competitive disadvantage for German clubs. Borussia Dortmund must adjust itself and explore its opportunities. This thesis adds to the existing body of knowledge and looks at the European football and Borussia Dortmund from another perspective by bringing together and analyzing a wide range of literature about strategic management and football. Keywords-Strategic management, Borussia Dortmund, European football, German football, SWOT, analysis. Keywords: strategic management, Borussia Dortmund, European football, German football, SWOT analysis, competitive disadvantage, 50+1 rule, private investors, football industry, literature analysisItem Restricted Luxury Brand Management and Economic Crisis : Chanel Case Study(2022) Adriana Telechi; Ülker, Barış; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This thesis investigates the impact of COVID-19 on the French luxury brand Chanel and the company's strategic management response to the crisis by comparing its approach and financial reports with other top fashion luxury brands. Semi-structured interviews have been held with Chanel employees and a focused group of Chanel customers to gain industry insights. The analysis emphasizes Chanel's unique response to the crisis and the factors that have contributed to its success. Keywords: COVID-19, French luxury brand, Chanel, strategic management, crisis response, fashion luxury brands, semi-structured interviews, industry insights, success factors