An Economic Analysis of a Football Club in Germany : Case Study of Borussia Dortmund (bdgc)
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Date
2023
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Abstract
AI-GENERATED ABSTRACT: Abstract Football has gone major changes in the past decades. Influx of private investors to the football industry have made things more challenging for clubs that are not owned by billionaires. This thesis aims to answer the question ''How can Borussia Dortmund GmbH and Co KGaA improve their strategic management and compete in the changing landscape of the German and European football market?'' by analyzing various secondary data obtained from academic journals, books and reports while putting the data in to the lenses of SWOT analysis. Football clubs that are not owned by billionaires must strategize and act accordingly to their own means. The 50+1 rule in modern football management is a competitive disadvantage for German clubs. Borussia Dortmund must adjust itself and explore its opportunities. This thesis adds to the existing body of knowledge and looks at the European football and Borussia Dortmund from another perspective by bringing together and analyzing a wide range of literature about strategic management and football. Keywords-Strategic management, Borussia Dortmund, European football, German football, SWOT, analysis. Keywords: strategic management, Borussia Dortmund, European football, German football, SWOT analysis, competitive disadvantage, 50+1 rule, private investors, football industry, literature analysis