Browsing by Subject "Typography"
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Item Restricted Enhancing and Reviving the Arabic Script Identity : What Role Do Graphic and Type Designers Play in Enhancing and Reviving the Arabic Script Identity?(2023) Sarah Mahmoud; Thoma, Sascha; Wittner, Ben; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This research endeavors to explore the origins and unique characteristics of the Arabic script, with an emphasis on unresolved challenges in Arabic typography. The study aims to establish guidelines for developing contemporary Arabic fonts while preserving its distinct identity. Beyond the technical aspects, the research seeks to revive and enhance the script's cultural importance and to demonstrate its capabilities, which are on par with the Latin script. The overarching research question centers on what rules and guidelines should be implemented to both modernize Arabic fonts and maintain their unique identity. Keywords: Arabic Script, Typography, Contemporary Fonts, Script Identity, Cultural Importance, Latin ScriptItem Restricted Exploring Elements of Typography and Layout on the Web Magazines : A Prespective to Identify Componenets of Typography and Layout on the Web(2022) Erika Febriani Indra; Ewers, Felix; Hinze, Martin; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The development of internet access and technology has significantly impacted how people consume news, with a substantial increase in online readership compared to traditional print formats. This shift has also affected the workflow of graphic designers and web developers, creating a need for collaboration and shared knowledge between the two disciplines. Bridging the gap between design and development is crucial to ensure visual elements align with designers' visions and address challenges related to page element alignment, browser compatibility, and mobile responsiveness. This thesis aims to explore the intersection between graphic/web design and web development, focusing on typography and layout in web magazines. The research draws on existing literature, including studies on typography's role in website design and the importance of art direction for enhancing user engagement. Previous research in Swedish has explored typography's impact on website headings and the readability of typographical elements on mobile devices. However, this thesis seeks to contribute to the field from the perspective of a visual communication scholar, offering insights and recommendations for website designers. The scope of the thesis encompasses web magazines accessed on desktops and smartphones, given their popularity as primary internet connection devices. Emphasis will be placed on texts and readability in web magazine design. The methodology involves secondary research to examine historical backgrounds, literature reviews on magazines and the web, and the role of graphic design. The thesis delves into the evolution of typography on the web, including its historical context, followed by an exploration of web layout components. A case study of the web magazine Kinfolk will be conducted to analyze its typography and layout across desktop and mobile platforms. Additionally, interviews with web designers and developers will provide further insights into web typography and layout practices, informing subsequent chapters and a design project. Keywords: internet access, technology, online news consumption, graphic design, web development, typography, layout, web magazines, readability, case studyItem Restricted Exploring the Visual Identity of Fast Food Signboards in Berlin and Its Impact on University Students(2022) Özkan Bak; Amann, Denise; Hinze, Martin; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This work explored the fast food signboards in terms of their visual identity and their impact on Berlin university students. The research question aimed to investigate the visual identity in fast food restaurant signboards and its impact on university students in Berlin, specifically focusing on the elements of layout, color, logo, and typefaces. A questionnaire was distributed to 50 university students in Berlin to gather their opinions. The questionnaire results indicated that the logo and colors were the most important elements for the students, followed by typography and layout. The findings guided the design project for the fast food shop's signboard, emphasizing the importance of a clear and visible logo, coherent typography, and a consistent color scheme. The study concluded that while all visual identity elements were significant to Berlin university students, their impact varied among them. Keywords: fast food, visual identity, signboards, university students, Berlin, logo, color, typography, layout, questionnaire, design projectItem Restricted Needlework Typography in the Digital Age : the Use of Traditional Needlework Techniques in Contemporary Typographic Projects and Type Design(2023) Evelyn Claudia Fuchs; Rieß, Henrik; Schroeder, Süheyla; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Typography, an amalgam of visual imagery, language, and art, continually evolves, buoyed by the innovations of modern technology and the reflective inspirations from bygone eras. With the onset of the Information Age, the rapid technological advancements have not only reshaped traditional industries but also expanded the digital realm, ushering in a new era of communication and design. Amidst this digital proliferation, the allure of traditional needlework crafts emerges as a serene counterpoint, offering a tactile respite from the digital deluge. This thesis delves into the intriguing confluence of needlework, typography, and technology, unraveling a shared visual lexicon that binds these disparate fields. The concept of needlework typography, a fusion of textile crafts and type design, serves as the crucible where the timeless allure of fabric artistry melds with the structured elegance of letterforms. Through a meticulous examination of historical needlework practices, a deep dive into the transformative potential of needlework typography, and a discerning look at technology's impact on these age-old crafts, the thesis unfolds a narrative that rekindles the relevance of needlework in the digital epoch. Utilizing the knitted alphabet as a tangible exemplar, the discourse explores how needlework techniques can morph letterforms, offering a fresh palette for type design. A case study featuring contemporary needlework typography projects like "CMYK Alphabet," "Knit Grotesk," and "Raspustilsya Sans," further elucidates the modern-day applications of needlework techniques in typographic design, thereby casting a spotlight on the untapped potential of needlework typography. The outcome accentuates the enriching interplay between the tactile and digital, evoking a contemplative dialogue on design in an era of relentless digitalization. Keywords: Typography, Needlework, Technology, Needlework Typography, Information Age, Digitalization, Knitted Alphabet, Textile Crafts, Type Design, Contemporary Typography ProjectsItem Restricted This Is My Handwriting : a Study of How Children's Relationship to Handwriting Is Changing and What it Means for the Future of Typography(2023) Tide Laura Stenseng-Molven; Thoma, Sascha; Wittner, Ben; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: In an increasingly digitized world, the role of handwriting in education and its impact on typography is undergoing a transformative shift. This thesis aims to address the evolving significance of handwriting by focusing on three key areas: its role in education, its influence on individual identity, and its relevance in the field of typography. The research specifically targets the Latin Script and takes a geographic focus on Norway and Germany, while also incorporating studies from other countries for a comprehensive analysis. In a milieu where digital competence is highly prized, the study explores what could be gained or lost as handwriting becomes a declining practice. By drawing upon both historical perspectives and current societal values, the thesis seeks to provide a nuanced understanding of handwriting's place in the digital age, particularly concerning its cognitive, cultural, and artistic implications. Keywords: Handwriting, Digital Age, Education, Typography, Individual Identity, Latin Script, Cognitive Benefits, Technological Advancement, Norway, Germany