Strategies developed by interior designers in the sector of fashion design in Western countries to stay relevant in an upcoming era of ecommerce

Abstract

What strategies interior designers have developed in the sector of fashion design in western countries to stay relevant in an upcoming era of ecommerce? This questions forms part of the central motivation that drives this research forward. In order to answer this question this thesis will analyse in-depth three case studies of leading retail fashion stores. [...] The thesis is structured in four parts. The first part will be a brief historical introduction to retail design, followed by online to offline strategies then by instore technologies and finalized with the design of branded spaces where subjects like instore experience and storytelling will be discussed. The second part will be structured by three case studies. The first one will be the Prada Flagship Store in NY. Second the Nike Flagship Store NY and at last the Hugo Boss Concept Store NY will be presented. The third part will conclude by answering the research question can by mentioning recommendations for further investigations. Finally the researcher will present a concept store design under the strategies presented throughout the study.