Innovation of Augmented Reality in Graphic Design: Augmented Reality Is an Effective Tool in Graphic Design and Visual Communication

Abstract

Abstract As the global community moves forward in digital design, a notable progression is made toward the virtual world. As a result, various organisations in the com- mercial industry are constantly looking at how they can create more competitive communication strategies to retain and attract new audiences. In addition, there is an interest by consumers in virtual and interactive content. Augmented reality is an ideal technological solution to meet this interest and maintain enthusiasm for brand engagement. Graphic designers and artists need to be prepared to meet that demand as well as facilitate the making of digital experiences. Designers who make the invest- ment into augmented reality skills will be in higher demand and will contribute to a new era of interactive design. Institutions of higher education and design organisations must adopt augmented reality into graphic design programs to keep up with the industry's pace and changes. There are a number of obstacles to the adoption of augmented reality, but driv- ing competence in the training of augmented reality technologies, as well as a commitment toward investing in the right, augmented reality mechanism, could help shape this solution. Augmented reality is the natural evolution of digital mockups and visual communication. This research aims to find insight into how augmented reality can be used as an effective tool for communicating ideas and knowledge. Through the integration of augmented reality and traditional graphic design elements and principles, creating unique experiences. Keywords: AR (Augmented Reality), AR content, AR devices, AR industry, Users experiences