Title Sequence Design in the TV Streaming Era

Abstract

This thesis explores the evolution and impact of title sequence design in the context of television series. With the rise of streaming platforms and changes in viewer behavior, the relevance and function of opening credits have been affected. The research aims to understand how technological progress and viewer behavior have transformed title sequence design and to determine modern and innovative approaches to enhance the viewing experience and branding of a show. The methodology includes primary research through qualitative interviews with users of TV streaming platforms and a production team representative, as well as secondary research through literature review and examination of case studies. The thesis is structured into chapters that cover the historical background and functionality of title sequence design, the technological impact on user behavior, the production process, and examples of current title sequence designs in the TV streaming era. Keywords: title sequence design, television series, streaming platforms, viewer behavior, branding, production process