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Analogue Methods Vs Digital Tools in Graphic Design: Balancing Creativity and Efficiency

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dc.contributor.advisorAmann, Denise
dc.contributor.advisorCatak, Güven
dc.contributor.authorLinn Marie Kuitunen
dc.contributor.departmentFaculty of Architecture and Design
dc.date.accessioned2024-01-15
dc.date.accessioned2025-11-28T13:26:57Z
dc.date.available2025-11-28T13:26:57Z
dc.date.issued2023
dc.description.abstractThis thesis addresses the debate surrounding the use of digital versus analog tools in the field of graphic design. With the convenience and efficiency of software like Adobe, designers have increasingly abandoned traditional, analog methods. The study questions whether this shift has compromised creativity and explores the potential for a balanced approach. The research employs a literature review, including the book "Nea Machina, Die Kreativ-Maschine" by Thomas and Martin Poschauko, which advocates a holistic design process. To gather practical insights, the study also includes a survey of 32 graphic designers and an in-depth interview with a Danish freelance graphic designer, Mark Busch Nielsen, who integrates analog methods in his work. The thesis aims to understand if combining digital and analog tools enhances both the creativity and efficiency in the work of graphic designers. Keywords: Graphic Design, Digital Tools, Analog Methods, Creativity, Efficiency, Adobe, Survey, Interview, Holistic Design, Mark Busch Nielsenen
dc.description.degreeBA
dc.description.tableofcontentsTable of Contents i. Introduction......................................................8 A. History.........................................................9 B. Problem Statement..............................................12 C. Methodology....................................................12 ii. Analogue Methods................................................14 A. Introducing: Analogue Sketching................................17 B. Creativity.....................................................16 C. Outcome........................................................18 iii. Digital Tools..................................................20 A. Introducing: Softwares (adobe).................................21 B. Efficiency.....................................................23 C. Outcome........................................................24 iv. Hybridization...................................................26 A. Introduction...................................................27 B. Benefits.......................................................28 C. Outcome........................................................30 volumes Conclusion.......................................................32 vi. Design Project..................................................34 A. Introduction...................................................35 B. Process........................................................40 C. Conclusion.....................................................52 vii. Bibliography...................................................54 A. Books..........................................................54 B. Research Papers................................................54 C. Websites.......................................................55 D. Figures........................................................56 viii. Appendix......................................................58 A. Survey.........................................................58 B. Interview Mark Busch Nielsen..................................64en
dc.identifier.urihttps://hdl.handle.net/20.500.14938/707
dc.language.isoeng
dc.publisherBerlin International University of Applied Sciences
dc.rightsIn Copyright - Educational Use Permitteden
dc.rights.urihttps://rightsstatements.org/vocab/InC-EDU/1.0/
dc.subjectAdobe
dc.subjectAnalog Methods
dc.subjectCreativity
dc.subjectDigital Tools
dc.subjectEfficiency
dc.subjectInterview
dc.subjectMark Busch Nielsen
dc.subjectSurvey
dc.subjectGraphic Design
dc.titleAnalogue Methods Vs Digital Tools in Graphic Design: Balancing Creativity and Efficiency
dc.typeThesis
dspace.entity.typePublication
local.institution.nameChangeNoteIssuing Body Note: BAU International Berlin University of Applied Sciences and Berlin International University of Applied Sciences are the former names of Whitecliffe University of Applied Sciences

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