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The case of vegan cosmetics: market entry, communication and branding, new specialized products, ethical consumerism

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dc.contributor.advisorLieb, Manfred G.
dc.contributor.advisorSchroeder, Süheyla
dc.contributor.authorDilber, Ebru Hatice
dc.contributor.departmentFaculty of Business Administration
dc.date.accessioned2019-11-13
dc.date.accessioned2025-11-28T13:26:19Z
dc.date.available2025-11-28T13:26:19Z
dc.date.issued2019
dc.description.abstractThe central purpose of this paper and its study is to deliver a theoretical and practical contribution in the case of Vegan cosmetics its International Marketing strategies. The subject concentration in this report limits its analysis in the theme of branding and communication and the market entry as well as new specialized products and broad ethical insights. Additionally, the authors effort to provide a thorough understanding of the influence of online communication on new niche brands. Along with the products that are offered through a variety of branding and the quality that provides to vegan consumersen
dc.description.degreeBA
dc.description.tableofcontentsAbstract -- List of figures -- INTRODUCTION : General introduction about vegan cosmetic industry -- Need and justification for the study -- Research aim -- Research objectives -- Research question -- LITERATURE REVIEW : Market entry of new niche brands -- Online communication in the digital age -- RESEARCH APPROACH : Research strategy -- Interviews with vegan persons -- DATA COLLECTION AND DATA ANALYSIS : Data collection procedure -- Sample considerations -- Data analysis : Case study analysis of Lamiya beauty ; Case study analysis of Elf cosmetics ; Analysis of interviews -- DISCUSSION AND CONCLUSION : Discussion of results -- Revisiting the research objectives and questions -- Conclusion and practical implications -- Limitations and future suggestions -- References -- Appendixen
dc.identifier.urihttps://hdl.handle.net/20.500.14938/532
dc.language.isoeng
dc.publisherBerlin International University of Applied Sciences
dc.rightsIn Copyright - Educational Use Permitteden
dc.rights.urihttps://rightsstatements.org/vocab/InC-EDU/1.0/
dc.subjectDigital Marketing
dc.subjectBranding
dc.titleThe case of vegan cosmetics: market entry, communication and branding, new specialized products, ethical consumerism
dc.typeThesis
dspace.entity.typePublication
local.institution.nameChangeNoteIssuing Body Note: BAU International Berlin University of Applied Sciences and Berlin International University of Applied Sciences are the former names of Whitecliffe University of Applied Sciences
relation.isAdvisorOfPublicatione1ba3d71-9a01-4244-bc4d-d2a203751c9a
relation.isAdvisorOfPublication.latestForDiscoverye1ba3d71-9a01-4244-bc4d-d2a203751c9a

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