Loneliness in students: A Qualitatlive Study on Student Experience of Loneliness in Berlin, Germany

Abstract

This thesis investigates the complexity between consumer decision making for repurchase intention and past shopping experiences specifically in the sector of luxury goods. By analyzing the difference between online and in-store shopping experiences, this study aims to uncover and explore the factors that could influence the consumer's likelihood to repurchase luxury goods. Through a comprehensive survey and statistical analysis, this quantitative research seeks to provide valuable insights for businesses in the luxury goods industry that are seeking to optimize their marketing strategies and brand identity. Furthermore, the findings of this study aim to contribute to the existing literature and knowledge on consumer repurchase intentions and to assist marketers in making informed decisions to enhance their consumer satisfaction and loyalty in the luxury goods sector