International business in the era of COVID-19 on the example of the Nike brand

Publication:
International business in the era of COVID-19 on the example of the Nike brand

dc.contributor.advisor	Mantel, Peter
dc.contributor.advisor	Poljsak-Rosinski, Petra
dc.contributor.author	Gojdź, Kamil
dc.contributor.department	bachelor thesis in Business Administration - International Management and Marketing
dc.date.accessioned	2025-11-28T13:26:33Z
dc.date.available	2025-11-28T13:26:33Z
dc.date.issued	2021
dc.description.degree	BA
dc.description.tableofcontents	Chapter 1: International trade 1.1 International trade - definition and characteristics of trade 1.2 Historical background 1.3 Development over the years - characteristics, changes, setting the trends Chapter 2: Nike brand - a global phenomenon 2.1 Nike - origins and characteristics 2.2. Nike's flagship products 2.3 Nike as a global brand Chapter 3: Nike during the crisis 3.1 Covid-19 - origins, scale, and trade effects 3.2 Nike's trading activity in times of Covid-19 3.3 Online sale as a developing branch of trade in the context of Nike brand	en
dc.identifier.uri	https://hdl.handle.net/20.500.14938/628
dc.language.iso	eng
dc.subject	Crisis management
dc.subject	International business
dc.subject	Branding
dc.subject	International business environment
dc.title	International business in the era of COVID-19 on the example of the Nike brand
dc.type	Thesis
dspace.entity.type	Publication

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