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Luxury Brand Management and Economic Crisis : Chanel Case Study

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dc.contributor.advisorÜlker, Barış
dc.contributor.advisorVillegas, Erick Behar
dc.contributor.authorAdriana Telechi
dc.contributor.departmentFaculty of Business Administration
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2023-07-19
dc.date.accessioned2025-11-28T13:27:37Z
dc.date.available2025-11-28T13:27:37Z
dc.date.issued2022
dc.description.abstractAUTHOR-SUPPLIED ABSTRACT: Abstract: This thesis investigates the impact of COVID-19 on the French luxury brand Chanel and the company's strategic management response to the crisis by comparing its approach and financial reports with other top fashion luxury brands. Semi-structured interviews have been held with Chanel employees and a focused group of Chanel customers to gain industry insights. The analysis emphasizes Chanel's unique response to the crisis and the factors that have contributed to its success. Keywords: COVID-19, French luxury brand, Chanel, strategic management, crisis response, fashion luxury brands, semi-structured interviews, industry insights, success factorsen
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction 1 2. Literature Review 4 2.1 Luxury 4 2.2 COVID-19 9 2.3 Chanel S.A. 11 3. Methodology 13 4. Results 14 5. Discussion 23 6. Conclusion 25 7. References 27 Appendix A - Research instruments 33 Appendix B - Thesis Declaration Page 34en
dc.identifier.urihttps://hdl.handle.net/20.500.14938/876
dc.language.isoeng
dc.subjectChanel
dc.subjectCrisis Response
dc.subjectFashion Luxury Brands
dc.subjectFrench Luxury Brand
dc.subjectIndustry Insights
dc.subjectSemi-Structured Interviews
dc.subjectStrategic Management
dc.subjectCovid-19
dc.titleLuxury Brand Management and Economic Crisis : Chanel Case Study
dc.typeThesis
dspace.entity.typePublication

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