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The Use of Motion Graphics on Brands' Visibility : a Focus on Cultural Institutions

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dc.contributor.advisorAmann, Denise
dc.contributor.advisorCatak, Güven
dc.contributor.authorMarco Mancini
dc.contributor.departmentFaculty of Architecture and Design
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2024-01-15
dc.date.accessioned2025-11-28T13:27:17Z
dc.date.available2025-11-28T13:27:17Z
dc.date.issued2023
dc.description.abstractAI-GENERATED ABSTRACT: Abstract: The omnipresence of digital screens and the ceaseless evolution of technology have propelled brands towards innovative identity reinvention, with motion graphics emerging as a pivotal tool in this journey. Unlike animation, motion graphics breathe life into static graphic elements to convey information succinctly, making it an attractive tool for branding, especially in the context of cultural institutions. This thesis delves into the synergy between motion graphics and branding, with a spotlight on three cultural institutions in Tuscany, Italy: Teatro della Toscana, Palp, and Museo Piaggio. By weaving together literature review, interviews, and observational research, this work explores how motion graphics can enhance brand visibility and audience engagement in the cultural sector. The focal point is a design project aimed at amplifying the brand identity of Teatro della Toscana through motion graphics, aligning the visuals with the institution's core values. Despite certain limitations, like the absence of in-house graphic designers in some institutions and geographical constraints, this research underscores the potential of motion graphics as a robust tool for branding in the digital age, especially within the cultural domain where creating a compelling, accessible narrative is paramount. Keywords: Motion Graphics, Branding, Digitalisation, Cultural Institutions, Teatro della Toscana, Palp, Museo Piaggio, Brand Identity, Audience Engagement, Technology Evolutionen
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents 1 Introduction ................................................... 67 1.1 Definition of the Thesis Topic ........................... 1.2 Methodology ............................................... 2 Theoretical Background .......................................... 2.1 Definition of Motion Graphics and Historical Background .. 2.2 the Different Uses of Motion Graphics .................... 3 Use of Motion Graphics in Branding ............................. 3.1 the Relationship Between Motion Graphics and Branding .... 3.2 the Perception of Brands Through Motion Graphics ......... 4 Focus on Cultural Institutions ................................. 4.1 Cultural Institutions and Branding ....................... 4.2 Cultural Institutions and New Technologies ............... 4.3 Brand Analysis and Theoretical Background of Palp, Museo Piaggio and Teatro Della Toscana ... 5 Design Project ................................................. Animating the Brand Identity of Teatro Della Toscana ......... 6 Conclusion ..................................................... total Word Count: 6011 Wordsen
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/778
dc.language.isoeng
dc.subjectBrand Identity
dc.subjectBranding
dc.subjectCultural Institutions
dc.subjectDigitalisation
dc.subjectMuseo Piaggio
dc.subjectPalp
dc.subjectTeatro Della Toscana
dc.subjectTechnology Evolution
dc.subjectMotion Graphics
dc.titleThe Use of Motion Graphics on Brands' Visibility : a Focus on Cultural Institutions
dc.typeThesis

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