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Innovation of Augmented Reality in Graphic Design : Augmented Reality Is an Effective Tool in Graphic Design and Visual Communication

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dc.contributor.advisorSchroeder, Süheyla
dc.contributor.advisorTibus, Alexander Christian
dc.contributor.authorLerato Malefetsane Linden
dc.contributor.departmentFaculty of Business Administration
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2023-07-25
dc.date.accessioned2025-11-28T13:27:39Z
dc.date.available2025-11-28T13:27:39Z
dc.date.issued2022
dc.description.abstractAUTHOR-SUPPLIED ABSTRACT: Abstract As the global community moves forward in digital design, a notable progression is made toward the virtual world. As a result, various organisations in the com- mercial industry are constantly looking at how they can create more competitive communication strategies to retain and attract new audiences. In addition, there is an interest by consumers in virtual and interactive content. Augmented reality is an ideal technological solution to meet this interest and maintain enthusiasm for brand engagement. Graphic designers and artists need to be prepared to meet that demand as well as facilitate the making of digital experiences. Designers who make the invest- ment into augmented reality skills will be in higher demand and will contribute to a new era of interactive design. Institutions of higher education and design organisations must adopt augmented reality into graphic design programs to keep up with the industry's pace and changes. There are a number of obstacles to the adoption of augmented reality, but driv- ing competence in the training of augmented reality technologies, as well as a commitment toward investing in the right, augmented reality mechanism, could help shape this solution. Augmented reality is the natural evolution of digital mockups and visual communication. This research aims to find insight into how augmented reality can be used as an effective tool for communicating ideas and knowledge. Through the integration of augmented reality and traditional graphic design elements and principles, creating unique experiences. Keywords: AR (Augmented Reality), AR content, AR devices, AR industry, Users experiencesen
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents abstract 1. Introduction 2. Methodology 3. Overview of the Development of Ar Technology 4. Augmented Reality in Graphic Designing 5. Augmented Reality Types and Case Studies 5.1 Marker-based AR - Social Media Face Filters 5.2 Marker-based Ar - Serafim Mendes Exhibit 5.3 Marker-less Ar - Jeff Koons Virtual Art Installation 5.4 Marker-less Ar - Archaeological Museum Virtual Tour 5.4.1 Questionnaire Data - Archaeological Museum Virtual Tour 5.5 Projection Mapping Ar - Dark Matter Exhibition 5.6 Projection Mapping Ar - Tupac "hologram Concert" 6. Conclusion 7. Introduction to Thesis Project 8. Bibliography 9. Figuresen
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/888
dc.language.isoeng
dc.subjectBasketball Team
dc.subjectBrand Identity
dc.subjectDesign Project
dc.subjectEmotional Impact
dc.subjectTeam Dynamics
dc.subjectGraphic Design
dc.titleInnovation of Augmented Reality in Graphic Design : Augmented Reality Is an Effective Tool in Graphic Design and Visual Communication
dc.typeThesis

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