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Title Sequence Design in the TV Streaming Era

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dc.contributor.advisorTibus, Alexander Christian
dc.contributor.advisorWittner, Benjamin
dc.contributor.authorAnastasiia Filippenko
dc.contributor.departmentFaculty of Architecture and Design
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2023-07-19
dc.date.accessioned2025-11-28T13:27:31Z
dc.date.available2025-11-28T13:27:31Z
dc.date.issued2022
dc.description.abstractAI-GENERATED ABSTRACT: Abstract: This thesis explores the evolution and impact of title sequence design in the context of television series. With the rise of streaming platforms and changes in viewer behavior, the relevance and function of opening credits have been affected. The research aims to understand how technological progress and viewer behavior have transformed title sequence design and to determine modern and innovative approaches to enhance the viewing experience and branding of a show. The methodology includes primary research through qualitative interviews with users of TV streaming platforms and a production team representative, as well as secondary research through literature review and examination of case studies. The thesis is structured into chapters that cover the historical background and functionality of title sequence design, the technological impact on user behavior, the production process, and examples of current title sequence designs in the TV streaming era. Keywords: title sequence design, television series, streaming platforms, viewer behavior, branding, production processen
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction 1.1 Topic Definition 1.2 Methodology 2. Background 2.1 The Correlation between TV Development and Opening Credits 2.2 Branding of the Show 3. Impact of User Behavior 3.1 Impact of Technologies on the Viewer 3.2 Binge Watching Phenomena and Skip Button 3.3 Title Sequence Perception 4. Production 4.1 Onboarding and Development 4.2 Role of Music and Position 4.3 Necessary Requirements 5. Current Forms 5.1 Title Cards 5.2 Incorporation into the Show 5.3 Modularity and Development over the Show 5.4 Change in the Length 5.5 Case Studies 5.5.1 Ozark 5.5.2 The Witcher 5.5.3 Mr. Robot 6. Project 7. Conclusion 8. Bibliography 9. List of Figuresen
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/836
dc.language.isoeng
dc.subjectBranding
dc.subjectProduction Process
dc.subjectStreaming Platforms
dc.subjectTelevision Series
dc.subjectViewer Behavior
dc.subjectTitle Sequence Design
dc.titleTitle Sequence Design in the TV Streaming Era
dc.typeThesis

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