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Examination of relationships between New Ways of Working and Job-Related Outcomes

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dc.contributor.advisorHafez, Ehab Abdel
dc.contributor.advisorKoç, Hasan
dc.contributor.authorEngürel, Selenay
dc.contributor.departmentFaculty of Business Administration
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2025-02-19
dc.date.accessioned2025-11-28T13:28:00Z
dc.date.available2025-11-28T13:28:00Z
dc.date.issued2024
dc.description.abstractAUTHOR-SUPPLIED ABSTRACT: This thesis investigates the role of brand personality in shaping consumer behavior, with a particular emphasis on the multinational demographic aged 18-35 living in Germany. This study aims to determine how various brand personality traits such as sincerity, competence, excitement, robustness, and sophistication influence the consumer behavior variables that constitute consumer trust, satisfaction, perception, and purchase intention. This qualitative research aims to provide significant insights for companies that are considering strategically positioning their brands in the global marketplace by conducting a thorough survey and statistical analysis. Furthermore, the study's findings aim to contribute to the existing research on brand personality and consumer behavior by providing practical suggestions for companies to improve their branding strategies and promote stronger customer-brand interactionsen
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTEen
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/982
dc.language.isoeng
dc.subjectbranded products
dc.subjectbranding
dc.subjectbrands
dc.subjectbuying behaviour
dc.subjectconsumer behaviour
dc.subjectconsumers
dc.subjectimage marketing
dc.subjectmental pictures
dc.subjectproduct placement
dc.subjecttrademarks
dc.titleExamination of relationships between New Ways of Working and Job-Related Outcomes
dc.typeThesis

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