How profitable is sports marketing?
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2018
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Abstract
"This paper explains and present the importance of sports marketing for companies today, and if the companies make economic profit after said campaigns. In resume this paper used multiple sources of information, in specialized journalism papers, academic papers and real companies that use this type of marketing today. For the journalist papers the information was taken out from Forbes Magazine, German Magazine Absatzwirtschaft as well as other specialized papers. For the academic and scientific perspective papers from Wake Forest University and Concordia University at Saint Paul, both in USA, as well as other academic articles and papers including Principles of Marketing form Pearson editorial. Last and most important, the main source of information was actual companies that are deeply involved in sports companies like Deutsche Telekom, Rolex S.A, Red Bull and Emirates. This companies were studied and analyzed which gave the main results of the Paper. The main results, which concords with what people may think is that sports marketing can clearly be profitable, if used well, the issue and the main reason why companies like Apple or Facebook don't use them is the lack of tools that can quantify or the possibility to relate the actual income that produces these campaigns; different to buying stock shares from other companies or assets such as buildings and patents, investments that Facebook and Apple tend to use more."
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ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences