Companies' development in human resources in terms of facilitating the recruitment process through social media platform
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2018
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Abstract
"Permanent changes and improvements in technology entail crucial impacts on organizations, including the development of human resources by using social media platforms for recruitment. Nowadays, to reach and attract top talents, social recruitment is getting even more important for companies. This study examines the reasons encouraging its usage, analyzes in which extent and how companies implement it and discusses recent and future trends as well as risks and advantages of social recruitment. The research is qualitative and based on secondary data comprising diverse conducted surveys that display the scope of social recruitment usage by hiring managers and human resources professionals as well as successful accomplishments of various companies. Main findings show that companies focus on multiple approaches, such as enhancing the branding and reputation represented online, to attract talents, and benefit from the extension of networks as well as the ability to identify candidates, including passive ones and those living in other countries, faster and more cost-effectively through precise sourcing on social media platforms. Companies are also aware of major trends for future social recruitment, such as artificial intelligence or diversity, which already tend to be successfully performed by certain businesses. However, there are certain risks that come along, such as the insecurity of reliable information and the proper usage of personal data as well as the fact that not all skilled people are registered on these platforms. Thus, based on the major results of the study and referring back to the literature review, relevant recommendations for companies and recruiters, including the enhancement and extension of the social recruitment strategy in a proper way to enable a beneficial development in companies' human resources, are elaborated. Keywords: social recruitment implementation, social media platforms, future trends, erecruitment, human resources."
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ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences