Repository logo
 

Brand Identity & Basketball : An Investigation of Graphic Design on Team-related Behavior

Simple item page
dc.contributor.advisorHinze, Martin
dc.contributor.advisorTibus, Alexander
dc.contributor.authorAda Başar
dc.contributor.departmentFaculty of Architecture and Design
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2023-07-25
dc.date.accessioned2025-11-28T13:27:40Z
dc.date.available2025-11-28T13:27:40Z
dc.date.issued2022
dc.description.abstractAI-GENERATED ABSTRACT: Abstract: graphic design plays a significant role in influencing individuals' choices and emotions. Brand identity, as the essence of how a product or service is perceived, is a crucial aspect of creating a lasting emotional bond between the customer and the brand. Sports clubs, like basketball teams, also carry brand value, and their brand identities can unify team members and management. This thesis aims to examine the impact of brand identity on the internal dynamics between team members and coaches, using the berlin-based amateur basketball team "berliner sport club basketball" (bsc basketball) as a case study. The research combines theoretical and practical elements. The theoretical part explores brand identity design, the relation between design and emotions, and basketball team dynamics. The practical part involves a design project to rebrand bsc basketball, informed by primary research through surveys, interviews, and conversations with team players and the coach. The design process started with a visual rebranding request, but during observation, deeper problems within the team relations were identified. The project expanded to address these issues, and theoretical research guided the strategy in constructing the brand identity. This thesis aims to find solutions to bsc basketball's internal problems by exploring the impact of graphic design and brand identity on team dynamics. Keywords: graphic design, brand identity, basketball team, team dynamics, emotional impact, design projecten
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents introduction 1.1 Motivation and Aim 1.2 Methodology brand Identity and Psychology 2.1 Brand Identity Design 2.2 Design and Emotions 2.3 Approaches and Strategies basketball Club and Relations 3.1 Basketball 3.2 Team 3.3 Team Player 3.4 Coaching 3.5 Berliner Sc Basketball project 4.1 Client Brief 4.2 Requirement Definition 4.3 Design Brief 4.4 Strategy 4.5 Outcome conclusion figures bibliographyen
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/890
dc.language.isoeng
dc.subjectAR Content
dc.subjectAR Devices
dc.subjectAR Industry
dc.subjectUsers Experiences
dc.subjectAR (Augmented Reality)
dc.titleBrand Identity & Basketball : An Investigation of Graphic Design on Team-related Behavior
dc.typeThesis

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
61058.pdf
Size:
6.26 MB
Format:
Adobe Portable Document Format
Download

Collections

Undergraduate Theses
*formerly known as BAU International Berlin - University of Applied Sciences
©2024 Berlin International University of Applied Sciences |Legal Notice|Privacy policy