Personalized Furniture : The Untersection of Computational and Emotional Design
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2022
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Abstract
AI-GENERATED ABSTRACT: Abstract: The demand for personalization in consumer product markets has grown significantly, driven by fragmented and sophisticated customer expectations. Meeting and exceeding these expectations at scale, while maintaining low costs, has become a challenge for businesses. Millennials, in particular, have been pushing for personalized experiences when interacting with brands. The traditional model of mass production, driven by economies of scale, limited the scope for customization. However, emerging technologies in digitization and computerization have paved the way for new strategies such as mass customization (MC). MC allows companies to tailor their products or services to individual customers, reducing lead times and keeping customization costs relatively low. However, there is a need to move beyond mass customization and embrace mass personalization, which aims to create unique, emotionally engaging experiences for each customer. Emotional design principles play a crucial role in forging an emotional connection between products and consumers, fostering brand loyalty. This thesis explores the possibilities of applying modern CAD/CAM methods and emotional design principles in the context of personalized furniture. The theoretical part examines the evolution of mass customization and mass personalization, as well as recent technological developments that enable personalization. It draws upon literature by Mario Carpo and Donald Norman to discuss the potential of emotional design in the furniture industry. The practical part of the thesis involves the realization of a prototype personalized shelf, showcasing the concepts discussed. Computer-aided design and manufacturing tools, such as Rhinoceros 3D, were utilized in the design and fabrication process. The design decisions were based on the theoretical research and implemented within the given timeframe and available resources. Overall, this thesis contributes to the understanding of the demand for personalization, the evolution from mass customization to mass personalization, and the application of modern design and manufacturing methods in creating emotionally engaging personalized products. Keywords: personalization, mass customization, mass personalization, emotional design, CAD/CAM, furniture, prototype, Rhinoceros 3D, brand loyalty