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Digital luxury experience : designing websites and mobile user interfaces for luxury streetwear brands

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dc.contributor.advisorHillmann-Regett, Jan
dc.contributor.advisorLehr, Jakob
dc.contributor.authorDalsen, Elayne
dc.contributor.departmentbachelor thesis in Graphic Design
dc.date.accessioned2021-01-11
dc.date.accessioned2025-11-28T13:26:29Z
dc.date.available2025-11-28T13:26:29Z
dc.date.issued2020
dc.description.abstract"This research paper investigates how luxury labels evolve to provide exclusive and interactive experiences online. It illustrates the opportunities and challenges of luxury brands in presenting their identity on digital mediums, particularly on website and mobile interfaces without compromising the 'identity of luxury'. Representative examples of web and mobile initiatives from different luxury labels are analysed to understand how the look and feel of 'luxury' can be communicated in a digital screen interface. This paper should serve as an introductory guide to designers who are interested in the subject of user interface, user interaction and branding in the luxury space."en
dc.description.degreeBA
dc.description.tableofcontentsINTRODUCTION 10 -- 15 Definition of Luxury and Streetwear Cultural Shift: Luxury and Streetwear Become One Digital Migration of Luxury Streetwear Challenges of Luxury Streetwear in Digital Media Research Question METHODOLOGY 16 -- 17 Quantitative Qualitative WEBSITE and MOBILE LUXURY 18 -- 30 Visual Communication of Luxury Colour Interface Icons Photography Typography Layout Navigation Experiential Luxury GUCCI CASE STUDY 31 -- 55 Gucci Gucci Projects DISCUSSION OF FINDINGS 56 -- 57 Communication of 'Luxury' on Digital Screen User Interfaces (Website and Mobile Applications) PRACTICAL PROJECT 58 -- 69 Introduction to Practical Project Relevance and Application CONCLUSION 70 -- 71 Recommendation Future Research Direction BIBLIOGRAPHY 72 -- 74en
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/597
dc.language.isoeng
dc.subjectUser experience (UX)
dc.subjectInteraction
dc.subjectRelationships to other design areas
dc.subjectWeb design
dc.titleDigital luxury experience : designing websites and mobile user interfaces for luxury streetwear brands
dc.typeThesis

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