The Influence of Swiss Style on Contemporary Poster Design in Western Europe
Loading...
Files
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Company
URL
Shelf Location
Date
Abstract
AI-GENERATED ABSTRACT: Abstract: The Swiss Style, also known as Swiss Design or International Typographic Style, has been a significant movement in the history of graphic design. Originating in the 1950s, its influence is still evident in contemporary poster designs, particularly in Western Europe. Characterized by minimalistic designs, grid systems, and a strict hierarchy of text, Swiss Style offers an effective means of structuring information, making it especially relevant in today's information-saturated world. This thesis explores the lasting influence of Swiss Style on contemporary poster design in Western Europe by examining its historical context and comparing it with current design trends. It seeks to answer the question: To what extent does Swiss Style influence contemporary poster design in Western Europe? Keywords: Swiss Style, Graphic Design, Poster Design, Western Europe, Contemporary Influence, Minimalism, Grid System, Text Hierarchy, Historical Context, Information Structure