Using a Platform-based Approach in Business Aviation to Sell Empty-leg Flights
Loading...
Files
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Company
URL
Shelf Location
Date
Abstract
AI-GENERATED ABSTRACT: Abstract: This thesis examines the inner workings of platform-based business models and their potential application in business aviation for the sales of empty-leg flights. World-leading companies across different sectors widely utilize platform-based business, as they manage to effectively match supply and demand. The sector of business aviation, however, seems to not frequently utilize the opportunistic business model behind digital platforms. Incorporating previous research regarding platform business dimensions and exploring the relevance of empty-leg flights in business aviation through primary data gathering, this thesis demonstrates that platform-based business models are indeed a suitable approach for selling empty- leg flights. It identified four dimensions and corresponding success factors concerning value creation, value delivery, value capture, and the overall design behind platform-based business models. These were then contextualized with the current state of selling-empty leg flights to provide specific recommendations for a digital platform's design and use case. As such, a digital marketplace was deemed highly suitable for the sales of empty-leg flights. Keywords: Platform Businesses, Platform Business Dimensions, Digital Marketplaces, Business Aviation, Empty-Leg Flights