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The Influence of Generative Foundational (AI) Models on the Brand Design Process

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dc.contributor.advisorRieß , Henrik
dc.contributor.advisorSchroeder, Süheyla
dc.contributor.authorKrištof Revilák
dc.contributor.departmentFaculty of Architecture and Design
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2024-01-15
dc.date.accessioned2025-11-28T13:27:05Z
dc.date.available2025-11-28T13:27:05Z
dc.date.issued2023
dc.description.abstractAI-GENERATED ABSTRACT: Abstract: The rapid advancements in Artificial Intelligence (AI) and Deep Learning (DL) have paved the way for the emergence of large language models (LLMs) and generative foundational AI models (GFMs). These technologies have profound implications for various industries, including the field of brand design. This thesis aims to explore the influence of GFMs on the brand design process, particularly focusing on text and image modalities. The study employs a multi-pronged research approach that includes a review of the latest technological advancements, case studies of branding projects that utilize GFMs, and interviews with brand designers. Given the fast-paced nature of this field and the limited scholarly publications available, this thesis also leverages theories and experiences from human interaction with earlier generative AI systems to provide context and understanding. Keywords: Artificial Intelligence, Deep Learning, Large Language Models, Generative Foundational AI Models, Brand Design, Text Modality, Image Modality, Creative Process, Human Interaction, Technology Influenceen
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction 1.1. Scope 1.2. Methodology 2. Theoretical and Technical Background of Generative Ai Systems 2.1. Creativity 2.2. Identifying Creativity 2.3. Markov Chains and Machine Learning 2.4. Deep Learning in Focus: the Case of Alphago 2.5. Ml Models in the Arts 2.6. Foundational Models 2.6.1. Text-to-image 2.6.1.1. Usage 2.6.2. Llms 2.6.3. Discussion 2.6.4. Issues 2.7. Conclusion 3. the Role of Gfms in the Brand Design Process 3.1. Definition 3.2. Design Initiation 3.3. Design Ideation 3.4. Finalization 3.5. Conclusion 4. Bachelor Design Project 5. Conclusion 6. References 6.1. Image Sourcesen
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/734
dc.language.isoeng
dc.subjectBrand Design
dc.subjectCreative Process
dc.subjectDeep Learning
dc.subjectGenerative Foundational Ai Models
dc.subjectImage Modality
dc.subjectLarge Language Models
dc.subjectTechnology Influence
dc.subjectText Modality
dc.subjectArtificial Intelligence
dc.titleThe Influence of Generative Foundational (AI) Models on the Brand Design Process
dc.typeThesis

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