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A Case Study on Tesla's Competitive Positioning in the Electric Car Industry

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dc.contributor.advisorArtinger, Florian
dc.contributor.advisorColorado, Camilo
dc.contributor.authorUğurcan Türe
dc.contributor.departmentFaculty of Business Administration
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2024-01-15
dc.date.accessioned2025-11-28T13:27:28Z
dc.date.available2025-11-28T13:27:28Z
dc.date.issued2023
dc.description.abstractAI-GENERATED ABSTRACT: Abstract: The objective of this article is to provide a response to the question, "How competitive is Tesla in the electric car industry?" Electric vehicles have captured the interest of customers in today's world, where fossil fuels are avoided, and innovative energy sources are desired. Many firms entered the electric vehicle industry after Tesla pioneered it. In this increasingly competitive climate, achieving a durable competitive advantage is critical. Tesla's internal and external resources are investigated using three different frameworks in this thesis, and whether it has a competitive advantage is identified. The analyses revealed that the electric vehicle sector had an oligopolistic structure and is highly competitive. The integration of manufacturing facilities has been found to be essential in lowering car costs. Simultaneously, it has been discovered that the fact that consumers have more bargaining power than manufacturers influence the industry's profitability rate, and that consumers can choose other alternatives to electric automobiles. Considering all of this, Tesla's strong brand value, incorporation of advanced technology into its products, ownership of high-tech manufacturing facilities, and demonstrating a firm market position enabled it to maintain a long-lasting competitive advantage. Keywords: Tesla, electric vehicles, competitive advantage, automotive industry, oligopoly, manufacturing integration, consumer bargaining power, brand value, advanced technology, market positionen
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents 1 Introduction ........................................................................................................ 1 2 Methodology ....................................................................................................... 3 3 Literature Review ............................................................................................... 5 3.1 What Is Competitive Advantage? ................................................................. 5 3.2 Company Overview ...................................................................................... 5 3.2.1 Key Partnerships ................................................................................. 7 3.2.2 Product Overview ................................................................................ 8 3.3 Evaluating Tesla's External Environment .................................................... 8 3.3.1 Understanding General Environment ................................................. 8 3.3.2 the Structure-conduct-performance Framework .............................. 10 3.3.3 Porter's Five Forces Framework ....................................................... 11 3.4 Evaluating Tesla's Internal Capabilities ................................................... 11 3.4.1 Resource-based View ....................................................................... 11 3.4.2 the Vrio Framework ...................................................................... 12 4 Results .............................................................................................................. 12 4.1 the Structure-conduct-performance Model Analysis ............................... 12 4.1.1 Market Structure .............................................................................. 12 4.1.2 Market Conduct ............................................................................... 13 4.1.3 Market Performance ......................................................................... 13 4.2 Porter's Five Forces Model Analysis .......................................................... 15 4.2.1 Bargaining Power of Suppliers ......................................................... 15 4.2.2 Threats of New Entrants ................................................................... 15 4.2.3 Bargaining Power of Buyers ............................................................. 16 4.2.4 Threats of Substitutes ....................................................................... 16 4.2.5 Industry Rivalry ................................................................................ 16 4.3 the Vrio Analysis ................................................................................... 18 4.3.1 Brand Image .................................................................................... 18 4.3.2 Market Position ................................................................................ 18 4.3.3 Technology ...................................................................................... 19 4.3.4 Production Facilities ......................................................................... 20 4.3.5 Charging Network ............................................................................ 20 4.3.6 Customer Experience ....................................................................... 21 5 Discussion ......................................................................................................... 22 5.1 Discussion of S-c-p Model Results .......................................................... 22 5.2 Discussion of Porter's Five Forces Results ................................................ 23 5.3 Discussion of Vrio Analysis Results ....................................................... 24 6 Conclusion ........................................................................................................ 26 7 Bibliography ...................................................................................................... 28en
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/815
dc.language.isoeng
dc.subjectAutomotive Industry
dc.subjectBrand Value
dc.subjectCompetitive Advantage
dc.subjectConsumer Bargaining Power
dc.subjectElectric Vehicles
dc.subjectManufacturing Integration
dc.subjectMarket Position
dc.subjectOligopoly
dc.subjectTesla
dc.titleA Case Study on Tesla's Competitive Positioning in the Electric Car Industry
dc.typeThesis

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